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Strategic organizational engagement ...

Heath, Donald Ray, Jr.

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Strategic organizational engagement in social media to motivate directed action.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic organizational engagement in social media to motivate directed action./
Author:	Heath, Donald Ray, Jr.
Description:	168 p.
Notes:	Source: Dissertation Abstracts International, Volume: 75-10(E), Section: A.
Contained By:	Dissertation Abstracts International75-10A(E).
Subject:	Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3624196
ISBN:	9781303973277

Strategic organizational engagement in social media to motivate directed action.
Heath, Donald Ray, Jr.

Strategic organizational engagement in social media to motivate directed action. - 168 p.

Source: Dissertation Abstracts International, Volume: 75-10(E), Section: A.

Thesis (Ph.D.)--The University of North Carolina at Greensboro, 2014.

This item must not be sold to any third party vendors.

Little is known regarding organizations' high-level strategies toward social media. This research develops an empirically informed understanding of how organizations can engage in social media to accomplish their strategic goals. To develop an in formed understanding, I conduct interpretive case research over a twenty-four month period on a single revelatory case. Based on the findings, I derive empirically and theoretically informed frameworks to describe how organizations can strategic engage in social media to motivate directed actions from others which are aligned with their own organizational goals.

ISBN: 9781303973277Subjects--Topical Terms:

516664
Management.

Strategic organizational engagement in social media to motivate directed action.
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