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What great brands do : = the seven b...

Yohn, Denise Lee, (1967-.)

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What great brands do : = the seven brand-building principles that separate the best from the rest /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	What great brands do :/ Denise Lee Yohn.
Reminder of title:	the seven brand-building principles that separate the best from the rest /
Author:	Yohn, Denise Lee,
Published:	San Francisco :Jossey-Bass, A Wiley Brand, : 2014.,
Description:	vii, 262 p. :ill. ;24 cm.
Subject:	Branding (Marketing). -
ISBN:	9781118611258

What great brands do : = the seven brand-building principles that separate the best from the rest /
Yohn, Denise Lee,1967-.

What great brands do :the seven brand-building principles that separate the best from the rest /Denise Lee Yohn. - First edition. - San Francisco :Jossey-Bass, A Wiley Brand,2014. - vii, 262 p. :ill. ;24 cm.

Includes bibliographical references and index.

Great brands start inside --

ISBN: 9781118611258US27.99

LCCN: 2013032239Subjects--Topical Terms:

918030
Branding (Marketing).

LC Class. No.: HF5415.1255 / .Y64 2014

Dewey Class. No.: 658.8/27

What great brands do : = the seven brand-building principles that separate the best from the rest /
LDR:01156cam a2200253 a 4500 001 1976741
008 150416s2014 caua b 001 0 eng
010 $a 2013032239
020 $a 9781118611258 $q (hbk.) : $c US27.99
020 $a 111861125X $q (hbk.)
020 $a 9781118824405 $q (ePDF)
020 $a 1118824407 $q (ePDF)
020 $a 9781118824337 $q (ePub)
020 $a 1118824334 $q (ePub)
020 $a 9781306156769 $q (MyiLibrary)
020 $a 1306156769 $q (MyiLibrary)
040 $a DLC $b eng
050 0 0 $a HF5415.1255 $b .Y64 2014
082 0 0 $a 658.8/27 $2 23
100 1 $a Yohn, Denise Lee, $d 1967-. $3 2120451
245 1 0 $a What great brands do : $b the seven brand-building principles that separate the best from the rest / $c Denise Lee Yohn.
250 $a First edition.
260 # $a San Francisco : $b Jossey-Bass, A Wiley Brand, $c 2014.
300 $a vii, 262 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $t Great brands start inside -- $t Great brands avoid selling products -- $t Great brands ignore trends -- $t Great brands don't chase customers -- $t Great brands sweat the small stuff -- $t Great brands commit and stay committed -- $t Great brands never have to give back -- $t The eighth principle : brand as business.
650 # 0 $a Branding (Marketing). $3 918030
650 # 0 $a Brand name products. $3 581855