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Growth hacker marketing : = a primer...

Holiday, Ryan.

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Growth hacker marketing : = a primer on the future of PR, marketing, and advertising /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Growth hacker marketing :/ Ryan Holiday.
Reminder of title:	a primer on the future of PR, marketing, and advertising /
Author:	Holiday, Ryan.
Published:	New York, New York :Portfolio/Penguin, : 2014.,
Description:	xxix, 111 p. :ill ;20 cm.
Subject:	Marketing. -
ISBN:	9781591847380

Growth hacker marketing : = a primer on the future of PR, marketing, and advertising /
Holiday, Ryan.

Growth hacker marketing :a primer on the future of PR, marketing, and advertising /Ryan Holiday. - Expanded edition. - New York, New York :Portfolio/Penguin,2014. - xxix, 111 p. :ill ;20 cm.

Includes bibliographic references.

A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants.

ISBN: 9781591847380US14.00

LCCN: 2014016764Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .H7246 2014

Growth hacker marketing : = a primer on the future of PR, marketing, and advertising /
LDR:01407cam a2200217 a 4500 001 1976738
008 150416s2014 nyu b 000 0 eng
010 $a 2014016764
020 $a 9781591847380 $q (pbk.) : $c US14.00
020 $a 1591847389 $q (pbk.)
020 $a 9781781254363 $q (pbk.)
020 $a 1781254362 $q (pbk.)
020 $a 9781782830191 $q (ebk.)
020 $a 1782830197 $q (ebk.)
040 $a DLC $b eng
050 0 0 $a HF5415 $b .H7246 2014
100 1 $a Holiday, Ryan. $3 2120453
245 1 0 $a Growth hacker marketing : $b a primer on the future of PR, marketing, and advertising / $c Ryan Holiday.
250 $a Expanded edition.
260 # $a New York, New York : $b Portfolio/Penguin, $c 2014.
300 $a xxix, 111 p. : $b ill ; $c 20 cm.
504 $a Includes bibliographic references.
520 # $a A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants.
650 # 0 $a Marketing. $3 536353
650 # 0 $a Internet marketing. $3 570186