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Does media choice in online annual-r...

Winstead, Jack L.

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Does media choice in online annual-report addresses influence investment decisions?

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Does media choice in online annual-report addresses influence investment decisions?/
Author:	Winstead, Jack L.
Description:	107 p.
Notes:	Source: Dissertation Abstracts International, Volume: 75-01(E), Section: A.
Contained By:	Dissertation Abstracts International75-01A(E).
Subject:	Business Administration, Accounting. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3595541
ISBN:	9781303413711

Does media choice in online annual-report addresses influence investment decisions?
Winstead, Jack L.

Does media choice in online annual-report addresses influence investment decisions? - 107 p.

Source: Dissertation Abstracts International, Volume: 75-01(E), Section: A.

Thesis (Ph.D.)--The University of Mississippi, 2013.

This study assesses the impact of electronic communications on investors as affected by three influences---media richness, order effects, and first impression bias. Prior research suggested a significant portion of investors consult the non-financial, text section of financial reports in evaluating investment opportunities. Public companies may attempt to influence investors with Internet-based video and audio versions of the commentary included in earnings announcements---information previously presented solely in written (text) form. On investor relations websites, public companies post podcast audio recordings of quarterly earnings announcements (often after streaming the audio live) and post video versions of the online annual-report address (commonly referred to as a "Letter to the Shareholder"). In the current study, the researcher randomly assigned research subjects to one of nine online research settings that manipulated choice of media and presentation order in viewing a fictional company's online annual-report address. Following each presentation, subjects reported their likelihood to invest in the fictional company. Analysis of responses from this quasi-experiment suggested media choice, favoring text-based presentations, does matter in investment decision-making and detected no difference in influence between the audio and video presentations.

ISBN: 9781303413711Subjects--Topical Terms:

1020666
Business Administration, Accounting.

Does media choice in online annual-report addresses influence investment decisions?
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245 1 0 $a Does media choice in online annual-report addresses influence investment decisions?
300 $a 107 p.
500 $a Source: Dissertation Abstracts International, Volume: 75-01(E), Section: A.
500 $a Adviser: Karl Wang.
502 $a Thesis (Ph.D.)--The University of Mississippi, 2013.
520 $a This study assesses the impact of electronic communications on investors as affected by three influences---media richness, order effects, and first impression bias. Prior research suggested a significant portion of investors consult the non-financial, text section of financial reports in evaluating investment opportunities. Public companies may attempt to influence investors with Internet-based video and audio versions of the commentary included in earnings announcements---information previously presented solely in written (text) form. On investor relations websites, public companies post podcast audio recordings of quarterly earnings announcements (often after streaming the audio live) and post video versions of the online annual-report address (commonly referred to as a "Letter to the Shareholder"). In the current study, the researcher randomly assigned research subjects to one of nine online research settings that manipulated choice of media and presentation order in viewing a fictional company's online annual-report address. Following each presentation, subjects reported their likelihood to invest in the fictional company. Analysis of responses from this quasi-experiment suggested media choice, favoring text-based presentations, does matter in investment decision-making and detected no difference in influence between the audio and video presentations.
590 $a School code: 0131.
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650 4 $a Multimedia Communications. $3 1057801
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710 2 $a The University of Mississippi. $b Accountancy. $3 2095111
773 0 $t Dissertation Abstracts International $g 75-01A(E).
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