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Meeting eye to eye: How trained desi...

Dockery, Tyler.

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Meeting eye to eye: How trained designers and typical viewers see design pieces: And their implications for contemporary design education.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Meeting eye to eye: How trained designers and typical viewers see design pieces: And their implications for contemporary design education./
Author:	Dockery, Tyler.
Description:	207 p.
Notes:	Source: Masters Abstracts International, Volume: 51-02.
Contained By:	Masters Abstracts International51-02(E).
Subject:	Education, Art. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1518494
ISBN:	9781267606518

Meeting eye to eye: How trained designers and typical viewers see design pieces: And their implications for contemporary design education.
Dockery, Tyler.

Meeting eye to eye: How trained designers and typical viewers see design pieces: And their implications for contemporary design education. - 207 p.

Source: Masters Abstracts International, Volume: 51-02.

Thesis (M.A.Ed.)--East Carolina University, 2012.

This study investigated and compared gaze patterns of typical viewers and trained designers to learn if there are differences in the gaze patterns between the two groups. Using eye tracking technology, participants were asked to interpret orally and in writing the effectiveness of the compositions of several advertisements and a company letterhead. The research data included the recorded gaze patterns of participants and the oral and written remarks of the viewers. The questions asked the participants to assess their responses to and appreciation of the compositions. This study shows that similar elements of design are of importance to experts and novices alike, but that experts viewed the art differently than novices.

ISBN: 9781267606518Subjects--Topical Terms:

1018432
Education, Art.

Meeting eye to eye: How trained designers and typical viewers see design pieces: And their implications for contemporary design education.
LDR:01727nam a2200301 4500 001 1968941
005 20141219110756.5
008 150210s2012 ||||||||||||||||| ||eng d
020 $a 9781267606518
035 $a (MiAaPQ)AAI1518494
035 $a AAI1518494
040 $a MiAaPQ $c MiAaPQ
100 1 $a Dockery, Tyler. $3 2106178
245 1 0 $a Meeting eye to eye: How trained designers and typical viewers see design pieces: And their implications for contemporary design education.
300 $a 207 p.
500 $a Source: Masters Abstracts International, Volume: 51-02.
500 $a Includes supplementary digital materials.
500 $a Adviser: Cynthia Bickley-Green.
502 $a Thesis (M.A.Ed.)--East Carolina University, 2012.
520 $a This study investigated and compared gaze patterns of typical viewers and trained designers to learn if there are differences in the gaze patterns between the two groups. Using eye tracking technology, participants were asked to interpret orally and in writing the effectiveness of the compositions of several advertisements and a company letterhead. The research data included the recorded gaze patterns of participants and the oral and written remarks of the viewers. The questions asked the participants to assess their responses to and appreciation of the compositions. This study shows that similar elements of design are of importance to experts and novices alike, but that experts viewed the art differently than novices.
590 $a School code: 0600.
650 4 $a Education, Art. $3 1018432
650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a Psychology, Cognitive. $3 1017810
690 $a 0273
690 $a 0389
690 $a 0633
710 2 $a East Carolina University. $b Art Education. $3 2100346
773 0 $t Masters Abstracts International $g 51-02(E).
790 $a 0600
791 $a M.A.Ed.
792 $a 2012
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1518494