東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Passive Visual Behavior Modifiers an...

Gault, Adam W.

Linked to FindBook

Google Book

Amazon

博客來

Passive Visual Behavior Modifiers and Consumer Psychophysiology Online.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Passive Visual Behavior Modifiers and Consumer Psychophysiology Online./
Author:	Gault, Adam W.
Description:	201 p.
Notes:	Source: Masters Abstracts International, Volume: 50-06, page: 3465.
Contained By:	Masters Abstracts International50-06.
Subject:	Design and Decorative Arts. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1510453
ISBN:	9781267338211

Passive Visual Behavior Modifiers and Consumer Psychophysiology Online.
Gault, Adam W.

Passive Visual Behavior Modifiers and Consumer Psychophysiology Online. - 201 p.

Source: Masters Abstracts International, Volume: 50-06, page: 3465.

Thesis (M.F.A.)--University of Central Oklahoma, 2012.

Through an examination of the electroencephalography (EEG) data collected from 27 university students, this study examined the efficacy of three known passive visual behavior modifiers---color, layout, and motion---in an e-commerce environment. These three variables have significant scholarly support in the context of traditional media, but their effect online is still largely unsubstantiated. Using EEG readings taken from regions of interest Fp1 and Fp2, the researcher attempted to measure and compare sustained evoked response upon exposure to six fictitious e-commerce web pages, each exhibiting a different passive visual behavior modifier. It was hypothesized that ( H1) a product in a subtle state of motion, (H 2) a greater proportion of image to text, and (H 3) a color system with a dominant wavelength of approximately 650nm would evoke higher average levels of amplitude (&mgr;V) and frequency (Hz) in the ventromedial prefrontal cortex compared to stimuli exhibiting inverse properties: a static product image, a greater proportion of text to image, and a color system with a dominant wavelength of approximately 490nm. The biofeedback measurement was supplemented by a qualitative interview. Participant responses were analyzed for key words, phrases, and trends related to consumer attitude and product preference. While no significant differences were found between the visual stimuli, this study provides insight, limitations, and direction for future psychophysiological research relating to e-commerce.

ISBN: 9781267338211Subjects--Topical Terms:

1024640
Design and Decorative Arts.

Passive Visual Behavior Modifiers and Consumer Psychophysiology Online.
LDR:02467nam a2200301 4500 001 1968936
005 20141219110755.5
008 150210s2012 ||||||||||||||||| ||eng d
020 $a 9781267338211
035 $a (MiAaPQ)AAI1510453
035 $a AAI1510453
040 $a MiAaPQ $c MiAaPQ
100 1 $a Gault, Adam W. $3 2106172
245 1 0 $a Passive Visual Behavior Modifiers and Consumer Psychophysiology Online.
300 $a 201 p.
500 $a Source: Masters Abstracts International, Volume: 50-06, page: 3465.
500 $a Includes supplementary digital materials.
500 $a Adviser: Rukmini Ravikumar.
502 $a Thesis (M.F.A.)--University of Central Oklahoma, 2012.
520 $a Through an examination of the electroencephalography (EEG) data collected from 27 university students, this study examined the efficacy of three known passive visual behavior modifiers---color, layout, and motion---in an e-commerce environment. These three variables have significant scholarly support in the context of traditional media, but their effect online is still largely unsubstantiated. Using EEG readings taken from regions of interest Fp1 and Fp2, the researcher attempted to measure and compare sustained evoked response upon exposure to six fictitious e-commerce web pages, each exhibiting a different passive visual behavior modifier. It was hypothesized that ( H1) a product in a subtle state of motion, (H 2) a greater proportion of image to text, and (H 3) a color system with a dominant wavelength of approximately 650nm would evoke higher average levels of amplitude (&mgr;V) and frequency (Hz) in the ventromedial prefrontal cortex compared to stimuli exhibiting inverse properties: a static product image, a greater proportion of text to image, and a color system with a dominant wavelength of approximately 490nm. The biofeedback measurement was supplemented by a qualitative interview. Participant responses were analyzed for key words, phrases, and trends related to consumer attitude and product preference. While no significant differences were found between the visual stimuli, this study provides insight, limitations, and direction for future psychophysiological research relating to e-commerce.
590 $a School code: 0503.
650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a Web Studies. $3 1026830
650 4 $a Psychology, Physiological. $3 1017869
690 $a 0389
690 $a 0646
690 $a 0989
710 2 $a University of Central Oklahoma. $b Design. $3 1026665
773 0 $t Masters Abstracts International $g 50-06.
790 $a 0503
791 $a M.F.A.
792 $a 2012
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1510453