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The Name Game: Funding and Developme...

Su, Juliana.

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The Name Game: Funding and Development Changes for Named Collections.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Name Game: Funding and Development Changes for Named Collections./
Author:	Su, Juliana.
Description:	55 p.
Notes:	Source: Masters Abstracts International, Volume: 52-05.
Contained By:	Masters Abstracts International52-05(E).
Subject:	Museology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1554341
ISBN:	9781303846724

The Name Game: Funding and Development Changes for Named Collections.
Su, Juliana.

The Name Game: Funding and Development Changes for Named Collections. - 55 p.

Source: Masters Abstracts International, Volume: 52-05.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2014.

Art museums have become more complex organizations and are now embodying different roles to multiple publics. In an attempt to distinguish themselves from each other and to strengthen financial support, museums are creating programs and events to build their community relationships and validate their organization through educational programs. Within the larger body of art museums is a smaller, but growing group of named collections. These private-turned-public collections bear the name of their founder or a significant and generous donor. The naming of an art museum can have both advantageous and unfavorable effects. This thesis investigates how the name of an art museum can affect funding and development operations, and what approaches `named' collections are undertaking to manage such effects.

ISBN: 9781303846724Subjects--Topical Terms:

1018504
Museology.

The Name Game: Funding and Development Changes for Named Collections.
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245 1 4 $a The Name Game: Funding and Development Changes for Named Collections.
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500 $a Source: Masters Abstracts International, Volume: 52-05.
500 $a Adviser: Elizabeth Pergam.
502 $a Thesis (M.A.)--Sotheby's Institute of Art - New York, 2014.
520 $a Art museums have become more complex organizations and are now embodying different roles to multiple publics. In an attempt to distinguish themselves from each other and to strengthen financial support, museums are creating programs and events to build their community relationships and validate their organization through educational programs. Within the larger body of art museums is a smaller, but growing group of named collections. These private-turned-public collections bear the name of their founder or a significant and generous donor. The naming of an art museum can have both advantageous and unfavorable effects. This thesis investigates how the name of an art museum can affect funding and development operations, and what approaches `named' collections are undertaking to manage such effects.
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650 4 $a Economics, Finance. $3 626650
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Business Administration, Arts Management. $3 1674038
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710 2 $a Sotheby's Institute of Art - New York. $b Art Business. $3 2093254
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