東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

An Analysis of the Art World's Candi...

O'Meara, Elizabeth Taryn.

Linked to FindBook

Google Book

Amazon

博客來

An Analysis of the Art World's Candidates for a Disruptive Online Platform.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	An Analysis of the Art World's Candidates for a Disruptive Online Platform./
Author:	O'Meara, Elizabeth Taryn.
Description:	66 p.
Notes:	Source: Masters Abstracts International, Volume: 52-05.
Contained By:	Masters Abstracts International52-05(E).
Subject:	Business Administration, Arts Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1554328
ISBN:	9781303846571

An Analysis of the Art World's Candidates for a Disruptive Online Platform.
O'Meara, Elizabeth Taryn.

An Analysis of the Art World's Candidates for a Disruptive Online Platform. - 66 p.

Source: Masters Abstracts International, Volume: 52-05.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2014.

Insofar as "discontinuities"--changes in the way business is conducted, a term coined by Richard Foster--are inevitable, it may be that the art market is indeed exhibiting symptoms that change is underway. Clayton Christensen's disruptive innovation theory illuminates the possibility that the art world may be producing products and services that are actually too sophisticated, too expensive, and too complicated for a category of its customers and potential customers at the low end of the market. Nonconsumers create an opportunity for a disruptive innovation: a common online platform. This paper explores the potential for a common online platform for the art market as a low-end, less sophisticated, less complicated means of discovering and purchasing artworks. Based on an application of the disruptive innovation framework, Artsy is the frontrunner to provide such a platform, as they are best positioned to relieve the constraints hindering the nonconsumers.

ISBN: 9781303846571Subjects--Topical Terms:

1674038
Business Administration, Arts Management.

An Analysis of the Art World's Candidates for a Disruptive Online Platform.
LDR:01826nam a2200277 4500 001 1968103
005 20141203121055.5
008 150210s2014 ||||||||||||||||| ||eng d
020 $a 9781303846571
035 $a (MiAaPQ)AAI1554328
035 $a AAI1554328
040 $a MiAaPQ $c MiAaPQ
100 1 $a O'Meara, Elizabeth Taryn. $3 2105222
245 1 3 $a An Analysis of the Art World's Candidates for a Disruptive Online Platform.
300 $a 66 p.
500 $a Source: Masters Abstracts International, Volume: 52-05.
500 $a Adviser: Franklin Boyd.
502 $a Thesis (M.A.)--Sotheby's Institute of Art - New York, 2014.
520 $a Insofar as "discontinuities"--changes in the way business is conducted, a term coined by Richard Foster--are inevitable, it may be that the art market is indeed exhibiting symptoms that change is underway. Clayton Christensen's disruptive innovation theory illuminates the possibility that the art world may be producing products and services that are actually too sophisticated, too expensive, and too complicated for a category of its customers and potential customers at the low end of the market. Nonconsumers create an opportunity for a disruptive innovation: a common online platform. This paper explores the potential for a common online platform for the art market as a low-end, less sophisticated, less complicated means of discovering and purchasing artworks. Based on an application of the disruptive innovation framework, Artsy is the frontrunner to provide such a platform, as they are best positioned to relieve the constraints hindering the nonconsumers.
590 $a School code: 1588.
650 4 $a Business Administration, Arts Management. $3 1674038
650 4 $a Web Studies. $3 1026830
690 $a 0424
690 $a 0646
710 2 $a Sotheby's Institute of Art - New York. $b Art Business. $3 2093254
773 0 $t Masters Abstracts International $g 52-05(E).
790 $a 1588
791 $a M.A.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1554328