東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Branching Out: An Analysis of the Mu...

Karmanova, Elena.

Linked to FindBook

Google Book

Amazon

博客來

Branching Out: An Analysis of the Museum Strategy of Global Expansion.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Branching Out: An Analysis of the Museum Strategy of Global Expansion./
Author:	Karmanova, Elena.
Description:	73 p.
Notes:	Source: Masters Abstracts International, Volume: 52-05.
Contained By:	Masters Abstracts International52-05(E).
Subject:	Museology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1554314
ISBN:	9781303846342

Branching Out: An Analysis of the Museum Strategy of Global Expansion.
Karmanova, Elena.

Branching Out: An Analysis of the Museum Strategy of Global Expansion. - 73 p.

Source: Masters Abstracts International, Volume: 52-05.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2014.

This thesis addresses the issue of museum global expansion strategies with a major focus on museums opening a foreign branch. With an overview of different ways for a museum to go global, including increasing online presence, organizing traveling exhibitions and museum loans, as well as forming inter-museum partnerships, the greater attention is dedicated to the branching out strategy, its main goals, principles and the evolution of the concept behind it. The analysis of the currently existing branches, namely the Hermitage Amsterdam and the Nagoya/Boston MFA, which got little exposure in academic literature and press in comparison with the popular Guggenheim model of branching out, helps to further investigate the key factors contributing to the success of the branching out strategy. In conclusion, the undertaken research and analysis allows to provide recommendations for the museum management pursuing the branching out strategy.

ISBN: 9781303846342Subjects--Topical Terms:

1018504
Museology.

Branching Out: An Analysis of the Museum Strategy of Global Expansion.
LDR:01818nam a2200289 4500 001 1968099
005 20141203121054.5
008 150210s2014 ||||||||||||||||| ||eng d
020 $a 9781303846342
035 $a (MiAaPQ)AAI1554314
035 $a AAI1554314
040 $a MiAaPQ $c MiAaPQ
100 1 $a Karmanova, Elena. $3 2105218
245 1 0 $a Branching Out: An Analysis of the Museum Strategy of Global Expansion.
300 $a 73 p.
500 $a Source: Masters Abstracts International, Volume: 52-05.
500 $a Adviser: Elizabeth Pergam.
502 $a Thesis (M.A.)--Sotheby's Institute of Art - New York, 2014.
520 $a This thesis addresses the issue of museum global expansion strategies with a major focus on museums opening a foreign branch. With an overview of different ways for a museum to go global, including increasing online presence, organizing traveling exhibitions and museum loans, as well as forming inter-museum partnerships, the greater attention is dedicated to the branching out strategy, its main goals, principles and the evolution of the concept behind it. The analysis of the currently existing branches, namely the Hermitage Amsterdam and the Nagoya/Boston MFA, which got little exposure in academic literature and press in comparison with the popular Guggenheim model of branching out, helps to further investigate the key factors contributing to the success of the branching out strategy. In conclusion, the undertaken research and analysis allows to provide recommendations for the museum management pursuing the branching out strategy.
590 $a School code: 1588.
650 4 $a Museology. $3 1018504
650 4 $a Business Administration, Arts Management. $3 1674038
650 4 $a Political Science, International Relations. $3 1669648
690 $a 0730
690 $a 0424
690 $a 0601
710 2 $a Sotheby's Institute of Art - New York. $b Art Business. $3 2093254
773 0 $t Masters Abstracts International $g 52-05(E).
790 $a 1588
791 $a M.A.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1554314