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Diffusion of Technological Innovatio...

Hoehn, John A.

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Diffusion of Technological Innovation in the Media Industry.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Diffusion of Technological Innovation in the Media Industry./
Author:	Hoehn, John A.
Description:	155 p.
Notes:	Source: Dissertation Abstracts International, Volume: 73-04, Section: A, page: 1578.
Contained By:	Dissertation Abstracts International73-04A.
Subject:	Sociology, Organizational. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3490559
ISBN:	9781267115522

Diffusion of Technological Innovation in the Media Industry.
Hoehn, John A.

Diffusion of Technological Innovation in the Media Industry. - 155 p.

Source: Dissertation Abstracts International, Volume: 73-04, Section: A, page: 1578.

Thesis (D.B.A.)--Wilmington University (Delaware), 2012.

Traditional television broadcasters and movie studios, whose traditional businesses have enjoyed more than a half-century of little competition, are under attack from new entrants. These media sub-industries find themselves having to adapt to relatively recent, very rapid changes in consumer behavior, ubiquitous broadband Internet service, digital convergence in telecommunications, and the unbundling of aggregation-packaging and distribution business models from the end-to-end media value chain by new entrants in the marketplace. To date, little has been documented on how these media companies are innovating to remain competitive, and in some cases, survive. The purpose of this research, using a multiple case study methodology, is to explore how technical innovations are being diffused in these media companies and to provide some insight into how decisions are made in the made industry to adopt these innovations.

ISBN: 9781267115522Subjects--Topical Terms:

1018023
Sociology, Organizational.

Diffusion of Technological Innovation in the Media Industry.
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020 $a 9781267115522
035 $a (MiAaPQ)AAI3490559
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100 1 $a Hoehn, John A. $3 2105067
245 1 0 $a Diffusion of Technological Innovation in the Media Industry.
300 $a 155 p.
500 $a Source: Dissertation Abstracts International, Volume: 73-04, Section: A, page: 1578.
500 $a Adviser: Ruth T. Norman.
502 $a Thesis (D.B.A.)--Wilmington University (Delaware), 2012.
520 $a Traditional television broadcasters and movie studios, whose traditional businesses have enjoyed more than a half-century of little competition, are under attack from new entrants. These media sub-industries find themselves having to adapt to relatively recent, very rapid changes in consumer behavior, ubiquitous broadband Internet service, digital convergence in telecommunications, and the unbundling of aggregation-packaging and distribution business models from the end-to-end media value chain by new entrants in the marketplace. To date, little has been documented on how these media companies are innovating to remain competitive, and in some cases, survive. The purpose of this research, using a multiple case study methodology, is to explore how technical innovations are being diffused in these media companies and to provide some insight into how decisions are made in the made industry to adopt these innovations.
520 $a Keywords: diffusion of innovation, diffusion theory, disruptive innovation theory, media and entertainment industry, management of innovation, case study methodology.
590 $a School code: 1517.
650 4 $a Sociology, Organizational. $3 1018023
650 4 $a Mass Communications. $3 1017395
690 $a 0703
690 $a 0708
710 2 $a Wilmington University (Delaware). $b College of Business. $3 2092481
773 0 $t Dissertation Abstracts International $g 73-04A.
790 $a 1517
791 $a D.B.A.
792 $a 2012
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3490559