東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The Diffusion of Social Media in Pub...

Wedlock, Brad C.

Linked to FindBook

Google Book

Amazon

博客來

The Diffusion of Social Media in Public Relations: Use of Social Media In Crisis Response Strategies.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Diffusion of Social Media in Public Relations: Use of Social Media In Crisis Response Strategies./
Author:	Wedlock, Brad C.
Description:	169 p.
Notes:	Source: Masters Abstracts International, Volume: 53-01.
Contained By:	Masters Abstracts International53-01(E).
Subject:	Speech Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1557580
ISBN:	9781303951510

The Diffusion of Social Media in Public Relations: Use of Social Media In Crisis Response Strategies.
Wedlock, Brad C.

The Diffusion of Social Media in Public Relations: Use of Social Media In Crisis Response Strategies. - 169 p.

Source: Masters Abstracts International, Volume: 53-01.

Thesis (M.S.)--University of Louisiana at Lafayette, 2014.

The goal of this study was to determine how the Acadiana cultural region (St. Martin, St. Landry, Acadia, Vermillion, Lafayette and Iberia parishes) used social media in crisis response strategies. The researcher used a purposive sample and qualitative long interviews to gather data from six public relations practitioners in Acadiana. Practitioners were selected from the Lafayette Chamber of Commerce website in the section labeled "Advertising & Media" (http://business.lafchamber.org/list/ql/advertising-media-1). Results proved the hypotheses that practitioners used Twitter for the dissemination of information and Facebook was perceived to have the most interaction among all social media sites in the study. In addition, the results determined how practitioners used social media in the following categories and themes: usability, service and frequency.

ISBN: 9781303951510Subjects--Topical Terms:

1017408
Speech Communication.

The Diffusion of Social Media in Public Relations: Use of Social Media In Crisis Response Strategies.
LDR:01773nam a2200289 4500 001 1967945
005 20141121133044.5
008 150210s2014 ||||||||||||||||| ||eng d
020 $a 9781303951510
035 $a (MiAaPQ)AAI1557580
035 $a AAI1557580
040 $a MiAaPQ $c MiAaPQ
100 1 $a Wedlock, Brad C. $3 2105040
245 1 4 $a The Diffusion of Social Media in Public Relations: Use of Social Media In Crisis Response Strategies.
300 $a 169 p.
500 $a Source: Masters Abstracts International, Volume: 53-01.
500 $a Advisers: Dedria Givens-Carroll.
502 $a Thesis (M.S.)--University of Louisiana at Lafayette, 2014.
520 $a The goal of this study was to determine how the Acadiana cultural region (St. Martin, St. Landry, Acadia, Vermillion, Lafayette and Iberia parishes) used social media in crisis response strategies. The researcher used a purposive sample and qualitative long interviews to gather data from six public relations practitioners in Acadiana. Practitioners were selected from the Lafayette Chamber of Commerce website in the section labeled "Advertising & Media" (http://business.lafchamber.org/list/ql/advertising-media-1). Results proved the hypotheses that practitioners used Twitter for the dissemination of information and Facebook was perceived to have the most interaction among all social media sites in the study. In addition, the results determined how practitioners used social media in the following categories and themes: usability, service and frequency.
590 $a School code: 1363.
650 4 $a Speech Communication. $3 1017408
650 4 $a Technical Communication. $3 1669287
650 4 $a Education, Social Sciences. $3 1019148
690 $a 0459
690 $a 0643
690 $a 0534
710 2 $a University of Louisiana at Lafayette. $b Communication. $3 2100635
773 0 $t Masters Abstracts International $g 53-01(E).
790 $a 1363
791 $a M.S.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1557580