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Applying Public Relations Theory to ...

Strand, Karen.

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Applying Public Relations Theory to Assess Service-Learning Relationships.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Applying Public Relations Theory to Assess Service-Learning Relationships./
Author:	Strand, Karen.
Description:	88 p.
Notes:	Source: Masters Abstracts International, Volume: 52-06.
Contained By:	Masters Abstracts International52-06(E).
Subject:	Mass Communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1554008
ISBN:	9781303828676

Applying Public Relations Theory to Assess Service-Learning Relationships.
Strand, Karen.

Applying Public Relations Theory to Assess Service-Learning Relationships. - 88 p.

Source: Masters Abstracts International, Volume: 52-06.

Thesis (M.A.)--University of South Florida, 2014.

In Service-Learning (S-L) partnerships, universities and community organizations exchange resources and influence. Community engagement scholars Cruz and Giles proposed that relationships within S-L partnerships serve as units of analysis for the study of community outcomes of engagement. Yet, the scholarship of engagement lacks a suitable instrument to assess such relationships. This study brings together two lines of scholarship-relationship studies within community engagement and cocreational studies within public relations-to address the problem of assessing the community outcomes of S-L relationships, and it applies Cruz and Giles' ideas about using relationship analysis to assess community outcomes when it considers the perspectives of representatives of nonprofit organizations relative to their relationships with S-L students. Specifically, this qualitative study applies public relations theory to the problem of assessing project-based S-L relationships.

ISBN: 9781303828676Subjects--Topical Terms:

1017395
Mass Communications.

Applying Public Relations Theory to Assess Service-Learning Relationships.
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008 150210s2014 ||||||||||||||||| ||eng d
020 $a 9781303828676
035 $a (MiAaPQ)AAI1554008
035 $a AAI1554008
040 $a MiAaPQ $c MiAaPQ
100 1 $a Strand, Karen. $3 2105036
245 1 0 $a Applying Public Relations Theory to Assess Service-Learning Relationships.
300 $a 88 p.
500 $a Source: Masters Abstracts International, Volume: 52-06.
500 $a Adviser: Kelly Werder.
502 $a Thesis (M.A.)--University of South Florida, 2014.
520 $a In Service-Learning (S-L) partnerships, universities and community organizations exchange resources and influence. Community engagement scholars Cruz and Giles proposed that relationships within S-L partnerships serve as units of analysis for the study of community outcomes of engagement. Yet, the scholarship of engagement lacks a suitable instrument to assess such relationships. This study brings together two lines of scholarship-relationship studies within community engagement and cocreational studies within public relations-to address the problem of assessing the community outcomes of S-L relationships, and it applies Cruz and Giles' ideas about using relationship analysis to assess community outcomes when it considers the perspectives of representatives of nonprofit organizations relative to their relationships with S-L students. Specifically, this qualitative study applies public relations theory to the problem of assessing project-based S-L relationships.
590 $a School code: 0206.
650 4 $a Mass Communications. $3 1017395
650 4 $a Education, Evaluation. $3 1669638
690 $a 0708
690 $a 0443
710 2 $a University of South Florida. $b Mass Communications. $3 1680516
773 0 $t Masters Abstracts International $g 52-06(E).
790 $a 0206
791 $a M.A.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1554008