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A case study of NPR music.

Brixley, Elizabeth K.

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A case study of NPR music.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A case study of NPR music./
Author:	Brixley, Elizabeth K.
Description:	76 p.
Notes:	Source: Masters Abstracts International, Volume: 52-03.
Contained By:	Masters Abstracts International52-03(E).
Subject:	Journalism. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1524376
ISBN:	9781303550065

A case study of NPR music.
Brixley, Elizabeth K.

A case study of NPR music. - 76 p.

Source: Masters Abstracts International, Volume: 52-03.

Thesis (M.A.)--University of Missouri - Columbia, 2013.

The purpose of this May 2011 case study was to look at NPR Music: to find out what it was, how it worked and what it valued. At that time, it was succeeding as an innovation within a traditional news organization, as a digital space for audience interaction around music celebration and discovery, and as an Internet-age model for covering music.

ISBN: 9781303550065Subjects--Topical Terms:

576107
Journalism.

A case study of NPR music.
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245 1 2 $a A case study of NPR music.
300 $a 76 p.
500 $a Source: Masters Abstracts International, Volume: 52-03.
500 $a Adviser: George Kennedy.
502 $a Thesis (M.A.)--University of Missouri - Columbia, 2013.
520 $a The purpose of this May 2011 case study was to look at NPR Music: to find out what it was, how it worked and what it valued. At that time, it was succeeding as an innovation within a traditional news organization, as a digital space for audience interaction around music celebration and discovery, and as an Internet-age model for covering music.
520 $a Using diffusion of innovation theory and the single-case study method, five overarching observations were made: that creation of NPR Music and creativity within it come in a context of NPR's history of music presentation and its future in the Internet age; that music coverage and digital storytelling necessarily intertwine; that breathing room within the larger organization plus the passion of the music team results in steady productivity; that extending the conversation with audiences is a priority; and that staffers are first and foremost music advocates.
520 $a NPR Music points the way for established news media to take something for which they have been known and expand it in a fresh way within their organizations. It serves as a model for in-depth, multi-platform coverage of any topic that would be made richer by the "click here" experience. It shows how news organizations can encourage audience investment because users can interact with the curating team and with one another around particular areas of coverage. It also shows how audiences can have a voice in the creative process, the product, and ensuing conversations.
590 $a School code: 0133.
650 4 $a Journalism. $3 576107
650 4 $a Music. $3 516178
650 4 $a Multimedia Communications. $3 1057801
690 $a 0391
690 $a 0413
690 $a 0558
710 2 $a University of Missouri - Columbia. $b Journalism. $3 2092077
773 0 $t Masters Abstracts International $g 52-03(E).
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792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1524376