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A taste of culture: Perceptions abou...

Tsao, Jerry C.

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A taste of culture: Perceptions about American fast food in China.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A taste of culture: Perceptions about American fast food in China./
Author:	Tsao, Jerry C.
Description:	56 p.
Notes:	Source: Masters Abstracts International, Volume: 51-02.
Contained By:	Masters Abstracts International51-02(E).
Subject:	Anthropology, Cultural. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1518533
ISBN:	9781267607065

A taste of culture: Perceptions about American fast food in China.
Tsao, Jerry C.

A taste of culture: Perceptions about American fast food in China. - 56 p.

Source: Masters Abstracts International, Volume: 51-02.

Thesis (M.A.)--East Carolina University, 2012.

This exploratory study examined perceptions about American fast food among urban, Beijing residents to explore three major objectives; perceptions about taste preferences and nutrition value, the eating relationships of group harmony and sharing dishes, and the modern values of fast and convenient food in a clean environment. The 40 semi-structured interviews were completed in the summer of 2011. The informants were selected by age, gender, and occupation. Younger informants, 18 to 30 years old, were exposed to American fast food during their childhood and adolescent periods. Older informants, over 40 years old, did not come into contact with American fast food until they had already established their food consumption patterns.

ISBN: 9781267607065Subjects--Topical Terms:

735016
Anthropology, Cultural.

A taste of culture: Perceptions about American fast food in China.
LDR:02298nam a2200301 4500 001 1966389
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008 150210s2012 ||||||||||||||||| ||eng d
020 $a 9781267607065
035 $a (MiAaPQ)AAI1518533
035 $a AAI1518533
040 $a MiAaPQ $c MiAaPQ
100 1 $a Tsao, Jerry C. $3 2103202
245 1 2 $a A taste of culture: Perceptions about American fast food in China.
300 $a 56 p.
500 $a Source: Masters Abstracts International, Volume: 51-02.
500 $a Adviser: Christine Avenarius.
502 $a Thesis (M.A.)--East Carolina University, 2012.
520 $a This exploratory study examined perceptions about American fast food among urban, Beijing residents to explore three major objectives; perceptions about taste preferences and nutrition value, the eating relationships of group harmony and sharing dishes, and the modern values of fast and convenient food in a clean environment. The 40 semi-structured interviews were completed in the summer of 2011. The informants were selected by age, gender, and occupation. Younger informants, 18 to 30 years old, were exposed to American fast food during their childhood and adolescent periods. Older informants, over 40 years old, did not come into contact with American fast food until they had already established their food consumption patterns.
520 $a The findings reveal few differences between younger and older informants because all informants restrict some American fast food consumption for both taste and health reasons. American fast food is only suitable to about half of the informants' taste palatability. They all prefer Chinese cuisine when given the choice. They perceive American fast food to be unhealthy because it uses food adulterants, contains high fat content, and lacks balance between food groups. Families eating together avoid American fast food restaurants to maintain group harmony. However, younger informants enjoy American style fast food because it provides a modern environment to socialize with friends.
590 $a School code: 0600.
650 4 $a Anthropology, Cultural. $3 735016
650 4 $a Asian Studies. $3 1669375
650 4 $a Agriculture, Food Science and Technology. $3 1017813
690 $a 0326
690 $a 0342
690 $a 0359
710 2 0 $a East Carolina University. $b International Studies. $3 2103203
773 0 $t Masters Abstracts International $g 51-02(E).
790 $a 0600
791 $a M.A.
792 $a 2012
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1518533