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Using Leadership in Energy and Envir...

Huberty, Lana L.

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Using Leadership in Energy and Environmental Design (LEED) Certification to solicit sponsorships: A strategic framework for public sport facility marketers.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Using Leadership in Energy and Environmental Design (LEED) Certification to solicit sponsorships: A strategic framework for public sport facility marketers./
Author:	Huberty, Lana L.
Description:	203 p.
Notes:	Source: Dissertation Abstracts International, Volume: 75-02(E), Section: B.
Contained By:	Dissertation Abstracts International75-02B(E).
Subject:	Health Sciences, Recreation. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3599038
ISBN:	9781303481345

Using Leadership in Energy and Environmental Design (LEED) Certification to solicit sponsorships: A strategic framework for public sport facility marketers.
Huberty, Lana L.

Using Leadership in Energy and Environmental Design (LEED) Certification to solicit sponsorships: A strategic framework for public sport facility marketers. - 203 p.

Source: Dissertation Abstracts International, Volume: 75-02(E), Section: B.

Thesis (Ph.D.)--University of Minnesota, 2013.

The issues surrounding this study included the marketing of LEED Certified public sport facilities. This was a new issue as the LEED Certification phenomenon began in 2000 and was slowly adapted into the sport facility world. For sport facility marketers faced with soliciting sponsorships, incorporating the LEED Certification into the marketing strategies potentially offered a new revenue generation avenue. Application of the congruency theory and exchange theory within the examination of marketing LEED Certified sport facilities added depth to the research. The three research questions focused on current sponsorship solicitation strategies, successful sponsorships, and best practice recommendations. A qualitative approach was employed to the study process.

ISBN: 9781303481345Subjects--Topical Terms:

1018003
Health Sciences, Recreation.

Using Leadership in Energy and Environmental Design (LEED) Certification to solicit sponsorships: A strategic framework for public sport facility marketers.
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020 $a 9781303481345
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100 1 $a Huberty, Lana L. $3 2102702
245 1 0 $a Using Leadership in Energy and Environmental Design (LEED) Certification to solicit sponsorships: A strategic framework for public sport facility marketers.
300 $a 203 p.
500 $a Source: Dissertation Abstracts International, Volume: 75-02(E), Section: B.
500 $a Adviser: Stephen D. Ross.
502 $a Thesis (Ph.D.)--University of Minnesota, 2013.
520 $a The issues surrounding this study included the marketing of LEED Certified public sport facilities. This was a new issue as the LEED Certification phenomenon began in 2000 and was slowly adapted into the sport facility world. For sport facility marketers faced with soliciting sponsorships, incorporating the LEED Certification into the marketing strategies potentially offered a new revenue generation avenue. Application of the congruency theory and exchange theory within the examination of marketing LEED Certified sport facilities added depth to the research. The three research questions focused on current sponsorship solicitation strategies, successful sponsorships, and best practice recommendations. A qualitative approach was employed to the study process.
520 $a This study applied a constructivist lens aimed at collecting information of sponsorship solicitation methods being utilized by LEED Certified public sport facility marketers. A total of 21 sport marketing professionals were interviewed utilizing an interview guide, and secondary documents were collected and reviewed. The marketers were questioned about marketing strategies and the sponsorship solicitation experiences. The goal of this study was to determine the current strategies for promoting a public sport facility that had a green and/or LEED focus. Discussion involved which strategies were being used, as well as best practice recommendations. Data collected was segmented and labeled, with labels being categorized for content analysis. With the use of a code book, the data was systematically organized and analyzed. Based on opinions from the marketing professionals, a Strategic Framework for Sponsorship Solicitation of a LEED Certified Public Sport Facility was developed and is presented in the results section of the paper. This framework contributes to the understanding of sport marketing strategies with a new focus in sponsorship solicitation with a LEED focus.
590 $a School code: 0130.
650 4 $a Health Sciences, Recreation. $3 1018003
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Business Administration, Sports Management. $3 1669318
690 $a 0575
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710 2 $a University of Minnesota. $b Kinesiology. $3 1058637
773 0 $t Dissertation Abstracts International $g 75-02B(E).
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791 $a Ph.D.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3599038