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"The Chronicles of Narnia" Series: E...

Hurtado, David R.

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"The Chronicles of Narnia" Series: Exploring Audience Involvement in an Entertainment-education Transmedia Commercial Enterprise.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	"The Chronicles of Narnia" Series: Exploring Audience Involvement in an Entertainment-education Transmedia Commercial Enterprise./
Author:	Hurtado, David R.
Description:	199 p.
Notes:	Source: Dissertation Abstracts International, Volume: 73-06, Section: A, page: 1963.
Contained By:	Dissertation Abstracts International73-06A.
Subject:	Cinema. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3497829
ISBN:	9781267193247

"The Chronicles of Narnia" Series: Exploring Audience Involvement in an Entertainment-education Transmedia Commercial Enterprise.
Hurtado, David R.

"The Chronicles of Narnia" Series: Exploring Audience Involvement in an Entertainment-education Transmedia Commercial Enterprise. - 199 p.

Source: Dissertation Abstracts International, Volume: 73-06, Section: A, page: 1963.

Thesis (Ph.D.)--Regent University, 2012.

"Everything you need to know about life is in the movies" seems to be a predominant perspective in much of culture today. Yet, films, especially commercial films, have not played a prominent role in formal entertainment-education (E-E) productions. In the meantime, blockbuster films, especially franchises and its transmedia texts, like Star Wars, Harry Potter , The Lord of the Rings, and now Avatar are having huge cultural penetration, cultural influence, and commercial success. This study uses a primarily quantitative triangulation approach to study audience involvement with Walden Media's The Chronicles of Narnia film series as an entertainment-education transmedia commercial enterprise. Audience involvement is used as an umbrella term for the processes of transportation, parasocial interaction (PSI), and identification. Results indicate that audience involvement plays a primary role in the success or failure of entertainment and educational goals. This study expands the E-E audience involvement literature to commercials films and transmedia storytelling.

ISBN: 9781267193247Subjects--Topical Terms:

854529
Cinema.

"The Chronicles of Narnia" Series: Exploring Audience Involvement in an Entertainment-education Transmedia Commercial Enterprise.
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100 1 $a Hurtado, David R. $3 2102383
245 1 0 $a "The Chronicles of Narnia" Series: Exploring Audience Involvement in an Entertainment-education Transmedia Commercial Enterprise.
300 $a 199 p.
500 $a Source: Dissertation Abstracts International, Volume: 73-06, Section: A, page: 1963.
500 $a Adviser: William J. Brown.
502 $a Thesis (Ph.D.)--Regent University, 2012.
520 $a "Everything you need to know about life is in the movies" seems to be a predominant perspective in much of culture today. Yet, films, especially commercial films, have not played a prominent role in formal entertainment-education (E-E) productions. In the meantime, blockbuster films, especially franchises and its transmedia texts, like Star Wars, Harry Potter , The Lord of the Rings, and now Avatar are having huge cultural penetration, cultural influence, and commercial success. This study uses a primarily quantitative triangulation approach to study audience involvement with Walden Media's The Chronicles of Narnia film series as an entertainment-education transmedia commercial enterprise. Audience involvement is used as an umbrella term for the processes of transportation, parasocial interaction (PSI), and identification. Results indicate that audience involvement plays a primary role in the success or failure of entertainment and educational goals. This study expands the E-E audience involvement literature to commercials films and transmedia storytelling.
590 $a School code: 1058.
650 4 $a Cinema. $3 854529
650 4 $a Multimedia Communications. $3 1057801
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710 2 $a Regent University. $3 1019258
773 0 $t Dissertation Abstracts International $g 73-06A.
790 $a 1058
791 $a Ph.D.
792 $a 2012
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3497829