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Red: It's not black and white.

Butterfield, Megan.

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Red: It's not black and white.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Red: It's not black and white./
Author:	Butterfield, Megan.
Description:	144 p.
Notes:	Source: Masters Abstracts International, Volume: 52-06.
Contained By:	Masters Abstracts International52-06(E).
Subject:	Design and Decorative Arts. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1556112
ISBN:	9781303900143

Red: It's not black and white.
Butterfield, Megan.

Red: It's not black and white. - 144 p.

Source: Masters Abstracts International, Volume: 52-06.

Thesis (M.A.)--Corcoran College of Art + Design, 2014.

RED: It's Not Black and White will be a multi-disciplinary, multi-perspective exhibition exploring the power and perception of the color red across cultures and centuries. Vivid, vibrant and vital, for visual and symbolic power, red has no rival. Throughout history and across the globe red represents extreme sensations and sentiments at the center of the human condition: love and hate, life and death, vice and virtue. Physicists, philosophers and painters have all grappled with the complex science and symbolism of red. The topic red is inherently interdisciplinary and interactive so an exhibition about red ought also to be multidisciplinary and multisensory. This exhibition will enable a highly diverse audience to engage deeply with the color red, sparking curiosity, inspiring imagination and stimulating dialogue. Technological advances, globalization and shifting consumer expectations have altered the way exhibitions need to be developed and designed, but interdisciplinary experiences are still not the norm within the traditional structure of single subject museums and siloed curatorial departments. Fortunately, innovative leaders, open minded curators and inventive designers are increasingly taking risks, responding to audience research and reimagining what a museum experience can be. Because exhibition design is itself a collaborative process, exhibition designers are in a unique position to facilitate interdisciplinary integration. RED will draw on that innovative thinking. Art and artifact from antiquity to today will be re-mixed with fashion, photography and popular design. Experiential art installations and interventions will illustrate and interpret the science, sensation and symbolism of the color red. Multiples will be a conceptual, visual, and thematic motif: multiple disciplines, multiple cultures, multiple perspectives, multiple meanings and actual multiples of objects (soup cans, shoes, Rothkos, lanterns, stop signs, roses, veins or Valentino gowns). With its resources and reputation, the National Gallery of Art in Washington, DC, is an ideal location to present such a complex and colorful story. The National Gallery is an encyclopedic museum known for innovative temporary exhibitions. It has collections, connections and clout, a large, international audience and a solid local base. In this exhibition I want to create collisions of images, installations, texts and sensations that spark intellectual, physical, psychological and personal response. By utilizing clean, clear and consistent design elements, I hope to solve the design challenge of constructing context and cohesion rather than chaos. I aim for the exhibition to be smart, sensual and stimulating. While everyone is familiar with red, I hope Red: It's Not Black and White prompts visitors to focus and see red in a new way.

ISBN: 9781303900143Subjects--Topical Terms:

1024640
Design and Decorative Arts.

Red: It's not black and white.
LDR:03691nam a2200289 4500 001 1965269
005 20141020104924.5
008 150210s2014 ||||||||||||||||| ||eng d
020 $a 9781303900143
035 $a (MiAaPQ)AAI1556112
035 $a AAI1556112
040 $a MiAaPQ $c MiAaPQ
100 1 $a Butterfield, Megan. $3 2101903
245 1 0 $a Red: It's not black and white.
300 $a 144 p.
500 $a Source: Masters Abstracts International, Volume: 52-06.
500 $a Advisers: Clare Brown; Nigel Briggs.
502 $a Thesis (M.A.)--Corcoran College of Art + Design, 2014.
520 $a RED: It's Not Black and White will be a multi-disciplinary, multi-perspective exhibition exploring the power and perception of the color red across cultures and centuries. Vivid, vibrant and vital, for visual and symbolic power, red has no rival. Throughout history and across the globe red represents extreme sensations and sentiments at the center of the human condition: love and hate, life and death, vice and virtue. Physicists, philosophers and painters have all grappled with the complex science and symbolism of red. The topic red is inherently interdisciplinary and interactive so an exhibition about red ought also to be multidisciplinary and multisensory. This exhibition will enable a highly diverse audience to engage deeply with the color red, sparking curiosity, inspiring imagination and stimulating dialogue. Technological advances, globalization and shifting consumer expectations have altered the way exhibitions need to be developed and designed, but interdisciplinary experiences are still not the norm within the traditional structure of single subject museums and siloed curatorial departments. Fortunately, innovative leaders, open minded curators and inventive designers are increasingly taking risks, responding to audience research and reimagining what a museum experience can be. Because exhibition design is itself a collaborative process, exhibition designers are in a unique position to facilitate interdisciplinary integration. RED will draw on that innovative thinking. Art and artifact from antiquity to today will be re-mixed with fashion, photography and popular design. Experiential art installations and interventions will illustrate and interpret the science, sensation and symbolism of the color red. Multiples will be a conceptual, visual, and thematic motif: multiple disciplines, multiple cultures, multiple perspectives, multiple meanings and actual multiples of objects (soup cans, shoes, Rothkos, lanterns, stop signs, roses, veins or Valentino gowns). With its resources and reputation, the National Gallery of Art in Washington, DC, is an ideal location to present such a complex and colorful story. The National Gallery is an encyclopedic museum known for innovative temporary exhibitions. It has collections, connections and clout, a large, international audience and a solid local base. In this exhibition I want to create collisions of images, installations, texts and sensations that spark intellectual, physical, psychological and personal response. By utilizing clean, clear and consistent design elements, I hope to solve the design challenge of constructing context and cohesion rather than chaos. I aim for the exhibition to be smart, sensual and stimulating. While everyone is familiar with red, I hope Red: It's Not Black and White prompts visitors to focus and see red in a new way.
590 $a School code: 0501.
650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a Museology. $3 1018504
650 4 $a Art History. $3 635474
690 $a 0389
690 $a 0730
690 $a 0377
710 2 $a Corcoran College of Art + Design. $b Exhibition Design. $3 1671601
773 0 $t Masters Abstracts International $g 52-06(E).
790 $a 0501
791 $a M.A.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1556112