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The strategic learning organization:...

Dapena-Baron, Marta.

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The strategic learning organization: Connecting company capabilities and customer loyalties.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The strategic learning organization: Connecting company capabilities and customer loyalties./
Author:	Dapena-Baron, Marta.
Description:	197 p.
Notes:	Source: Dissertation Abstracts International, Volume: 74-12(E), Section: A.
Contained By:	Dissertation Abstracts International74-12A(E).
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3592271
ISBN:	9781303332616

The strategic learning organization: Connecting company capabilities and customer loyalties.
Dapena-Baron, Marta.

The strategic learning organization: Connecting company capabilities and customer loyalties. - 197 p.

Source: Dissertation Abstracts International, Volume: 74-12(E), Section: A.

Thesis (Ed.D.)--University of Pennsylvania, 2013.

This research study offers a multidisciplinary and integrative perspective of customer loyalty and organizational capability building through learning processes. The overall objective of this work is to integrate the company core capability and customer loyalty constructs. Following a mixed methods approach, this study first develops, tests, and validates a multidimensional psychometric scale to measure customer loyalty. This multidimensional loyalty categorizes customer-company relationships in a way that provides operational guidance to managers regarding how to serve customers depending on the type of relationship they hold with the firm. The research then uses qualitative methods to examine the organizational learning capabilities that contribute to loyalty in the firm and how loyalty conceptualizations drive capability development. The added value of the contribution to the fields of marketing and organizational learning lies in the integrative nature of the research. Both customer loyalty and company core capabilities have been addressed in previous research, but the learning linkages between these two constructs have not been studied in detail before. By connecting company core competence to customer loyalty, the work provides specific guidance to managers who wish to more purposefully and effectively measure and impact the loyalty mix of the brand and promote differentiated organizational learning. This research develops and explains three core capability types and three customer-company relationship types and explores their linkages.

ISBN: 9781303332616Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The strategic learning organization: Connecting company capabilities and customer loyalties.
LDR:02459nam a2200277 4500 001 1965079
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020 $a 9781303332616
035 $a (MiAaPQ)AAI3592271
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100 1 $a Dapena-Baron, Marta. $3 2101680
245 1 4 $a The strategic learning organization: Connecting company capabilities and customer loyalties.
300 $a 197 p.
500 $a Source: Dissertation Abstracts International, Volume: 74-12(E), Section: A.
500 $a Adviser: Matthew Riggan.
502 $a Thesis (Ed.D.)--University of Pennsylvania, 2013.
520 $a This research study offers a multidisciplinary and integrative perspective of customer loyalty and organizational capability building through learning processes. The overall objective of this work is to integrate the company core capability and customer loyalty constructs. Following a mixed methods approach, this study first develops, tests, and validates a multidimensional psychometric scale to measure customer loyalty. This multidimensional loyalty categorizes customer-company relationships in a way that provides operational guidance to managers regarding how to serve customers depending on the type of relationship they hold with the firm. The research then uses qualitative methods to examine the organizational learning capabilities that contribute to loyalty in the firm and how loyalty conceptualizations drive capability development. The added value of the contribution to the fields of marketing and organizational learning lies in the integrative nature of the research. Both customer loyalty and company core capabilities have been addressed in previous research, but the learning linkages between these two constructs have not been studied in detail before. By connecting company core competence to customer loyalty, the work provides specific guidance to managers who wish to more purposefully and effectively measure and impact the loyalty mix of the brand and promote differentiated organizational learning. This research develops and explains three core capability types and three customer-company relationship types and explores their linkages.
590 $a School code: 0175.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Sociology, Organizational. $3 1018023
690 $a 0338
690 $a 0703
710 2 $a University of Pennsylvania. $b Work-Based Learning Leadership. $3 2101681
773 0 $t Dissertation Abstracts International $g 74-12A(E).
790 $a 0175
791 $a Ed.D.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3592271