東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Perceived price fairness of sport co...

Jo, Ara.

Linked to FindBook

Google Book

Amazon

博客來

Perceived price fairness of sport consumers.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Perceived price fairness of sport consumers./
Author:	Jo, Ara.
Description:	87 p.
Notes:	Source: Masters Abstracts International, Volume: 52-02.
Contained By:	Masters Abstracts International52-02(E).
Subject:	Business Administration, Sports Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1545933
ISBN:	9781303433085

Perceived price fairness of sport consumers.
Jo, Ara.

Perceived price fairness of sport consumers. - 87 p.

Source: Masters Abstracts International, Volume: 52-02.

Thesis (M.S.)--The Florida State University, 2013.

Price fairness is defined as the psychological judgment of the price as reasonable, just, and acceptable (Bolton, Warlop, & Alba, 2003; Maxwell, 2002; Xia, Monroe, & Cox, 2004). Although it has been investigated in various service business areas, there has been little research of price fairness in the sports business (Darke & Dahl, 2003; Kimes, 1994; Kahneman, Knetch, & Thaler, 1986a, 1986b; Radzi, Zahari, Muhammad, Aziz, & Ahmad, 2011). As sports consumers show unique consumption patterns, it is necessary to examine price fairness forsports consumers. Therefore, the purpose of the current study was to examine price fairness of the college football ticket price for sports consumers based on level of trust.

ISBN: 9781303433085Subjects--Topical Terms:

1669318
Business Administration, Sports Management.

Perceived price fairness of sport consumers.
LDR:02038nam a2200277 4500 001 1963417
005 20141003074045.5
008 150210s2013 ||||||||||||||||| ||eng d
020 $a 9781303433085
035 $a (MiAaPQ)AAI1545933
035 $a AAI1545933
040 $a MiAaPQ $c MiAaPQ
100 1 $a Jo, Ara. $3 2099660
245 1 0 $a Perceived price fairness of sport consumers.
300 $a 87 p.
500 $a Source: Masters Abstracts International, Volume: 52-02.
500 $a Adviser: Yukyoum Kim.
502 $a Thesis (M.S.)--The Florida State University, 2013.
520 $a Price fairness is defined as the psychological judgment of the price as reasonable, just, and acceptable (Bolton, Warlop, & Alba, 2003; Maxwell, 2002; Xia, Monroe, & Cox, 2004). Although it has been investigated in various service business areas, there has been little research of price fairness in the sports business (Darke & Dahl, 2003; Kimes, 1994; Kahneman, Knetch, & Thaler, 1986a, 1986b; Radzi, Zahari, Muhammad, Aziz, & Ahmad, 2011). As sports consumers show unique consumption patterns, it is necessary to examine price fairness forsports consumers. Therefore, the purpose of the current study was to examine price fairness of the college football ticket price for sports consumers based on level of trust.
520 $a To test the hypothesis, a quantitative method was employed. Two scenario type questions were created, and an independent t-test was performed to test the hypothesis. The hypothesis failed to be rejected, as shown by the inferential statistical results (n=100). It was indicated that perceptions of price fairness of the college football ticket were not significantly different based on levels of trust. These findings contributed to an extension of existing research of price fairness into sports management areas.
590 $a School code: 0071.
650 4 $a Business Administration, Sports Management. $3 1669318
690 $a 0430
710 2 $a The Florida State University. $b Sport and Recreation Management. $3 2097468
773 0 $t Masters Abstracts International $g 52-02(E).
790 $a 0071
791 $a M.S.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1545933