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The new century network: A critical ...

Speer, John C.

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The new century network: A critical moment for newspapers at the dawn of the internet.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The new century network: A critical moment for newspapers at the dawn of the internet./
Author:	Speer, John C.
Description:	104 p.
Notes:	Source: Masters Abstracts International, Volume: 52-05.
Contained By:	Masters Abstracts International52-05(E).
Subject:	Journalism. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1552524
ISBN:	9781303726439

The new century network: A critical moment for newspapers at the dawn of the internet.
Speer, John C.

The new century network: A critical moment for newspapers at the dawn of the internet. - 104 p.

Source: Masters Abstracts International, Volume: 52-05.

Thesis (M.A.)--University of Maryland, College Park, 2013.

This thesis is a case study of established media during a period of rapid technological change involving new media. It examines the New Century Network (NCN), a consortium of nine companies that published more than 100 newspapers, including the New York Times and the Washington Post. Formed in 1995, NCN sought to create an online affiliate network linked to a national advertising platform. Reasons typically given for the consortium.s demise include the number of participants, primitive technology and the egos of those involved. But previous accounts have largely ignored a significant paradox. Decades before the Internet, newspapers had faced emergent technologies and remained profitable. This thesis argues a defensive posture assumed by newspaper leaders limited their ability to capitalize on potentially groundbreaking ideas that arose out of NCN. These possibilities included a nascent but abandoned effort to use Internet search as a means of maintaining control of newspapers rich content.

ISBN: 9781303726439Subjects--Topical Terms:

576107
Journalism.

The new century network: A critical moment for newspapers at the dawn of the internet.
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100 1 $a Speer, John C. $3 2099556
245 1 4 $a The new century network: A critical moment for newspapers at the dawn of the internet.
300 $a 104 p.
500 $a Source: Masters Abstracts International, Volume: 52-05.
500 $a Adviser: Ira Chinoy.
502 $a Thesis (M.A.)--University of Maryland, College Park, 2013.
520 $a This thesis is a case study of established media during a period of rapid technological change involving new media. It examines the New Century Network (NCN), a consortium of nine companies that published more than 100 newspapers, including the New York Times and the Washington Post. Formed in 1995, NCN sought to create an online affiliate network linked to a national advertising platform. Reasons typically given for the consortium.s demise include the number of participants, primitive technology and the egos of those involved. But previous accounts have largely ignored a significant paradox. Decades before the Internet, newspapers had faced emergent technologies and remained profitable. This thesis argues a defensive posture assumed by newspaper leaders limited their ability to capitalize on potentially groundbreaking ideas that arose out of NCN. These possibilities included a nascent but abandoned effort to use Internet search as a means of maintaining control of newspapers rich content.
590 $a School code: 0117.
650 4 $a Journalism. $3 576107
650 4 $a History, General. $3 1017448
690 $a 0391
690 $a 0578
710 2 $a University of Maryland, College Park. $b Journalism. $3 1030699
773 0 $t Masters Abstracts International $g 52-05(E).
790 $a 0117
791 $a M.A.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1552524