東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The YouTube phenomenon: YouTube star...

Sato, Arika.

Linked to FindBook

Google Book

Amazon

博客來

The YouTube phenomenon: YouTube stars eliminating stereotypes in new media.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The YouTube phenomenon: YouTube stars eliminating stereotypes in new media./
Author:	Sato, Arika.
Description:	49 p.
Notes:	Source: Masters Abstracts International, Volume: 51-03.
Contained By:	Masters Abstracts International51-03(E).
Subject:	Mass Communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1529052
ISBN:	9781267699626

The YouTube phenomenon: YouTube stars eliminating stereotypes in new media.
Sato, Arika.

The YouTube phenomenon: YouTube stars eliminating stereotypes in new media. - 49 p.

Source: Masters Abstracts International, Volume: 51-03.

Thesis (M.A.)--University of Southern California, 2012.

As we move into an Internet generation, most viewers find their entertainment on YouTube, also known as new media. Like any platform, YouTube had their popular content creators and that is how YouTube star" emerged. Most of these "YouTubers" are 20-somethings who have built a following on the Internet based on consistent web-shows they created for their audience members. Ever since Google bought YouTube in 2006, the Google Adsense system allowed users to have ads on their videos to make a percentage of the ad revenue. If their videos were popular enough, they were able to do YouTube as a full-time job and make a living off of the monetization that their videos produced. Out of the top YouTube stars, around 20% of them are Asian Americans. Studies have shown that many Asian Americans spend time on YouTube and the Internet. However, Asian American YouTube stars say that they are popular because they can eliminate stereotypes in YouTube videos. Where as in mainstream media Asian Americans are type-casted as nerds or martial artists, and on YouTube, they can express who they really are.

ISBN: 9781267699626Subjects--Topical Terms:

1017395
Mass Communications.

The YouTube phenomenon: YouTube stars eliminating stereotypes in new media.
LDR:02548nam a2200349 4500 001 1963299
005 20140929140159.5
008 150210s2012 ||||||||||||||||| ||eng d
020 $a 9781267699626
035 $a (MiAaPQ)AAI1529052
035 $a AAI1529052
040 $a MiAaPQ $c MiAaPQ
100 1 $a Sato, Arika. $3 2099516
245 1 4 $a The YouTube phenomenon: YouTube stars eliminating stereotypes in new media.
300 $a 49 p.
500 $a Source: Masters Abstracts International, Volume: 51-03.
500 $a Adviser: Andrew Lih.
502 $a Thesis (M.A.)--University of Southern California, 2012.
520 $a As we move into an Internet generation, most viewers find their entertainment on YouTube, also known as new media. Like any platform, YouTube had their popular content creators and that is how YouTube star" emerged. Most of these "YouTubers" are 20-somethings who have built a following on the Internet based on consistent web-shows they created for their audience members. Ever since Google bought YouTube in 2006, the Google Adsense system allowed users to have ads on their videos to make a percentage of the ad revenue. If their videos were popular enough, they were able to do YouTube as a full-time job and make a living off of the monetization that their videos produced. Out of the top YouTube stars, around 20% of them are Asian Americans. Studies have shown that many Asian Americans spend time on YouTube and the Internet. However, Asian American YouTube stars say that they are popular because they can eliminate stereotypes in YouTube videos. Where as in mainstream media Asian Americans are type-casted as nerds or martial artists, and on YouTube, they can express who they really are.
520 $a When YouTube emerged, these YouTube stars were able to talk about more taboo subjects and be who they really were, according to YouTube stars like Timothy De La Ghetto and Just Kidding Films' Joe Jo and Bart Kwan. They also say that YouTube is the only platform that Asians could get famous at, and they say that because they can control their own content. These are just some of the ways that these YouTubers emerged as the new stars and what defines the "New Media celebrity.".
590 $a School code: 0208.
650 4 $a Mass Communications. $3 1017395
650 4 $a Journalism. $3 576107
650 4 $a Technical Communication. $3 1669287
650 4 $a Web Studies. $3 1026830
650 4 $a Multimedia Communications. $3 1057801
650 4 $a Asian American Studies. $3 1669629
650 4 $a Sociology, Ethnic and Racial Studies. $3 1017474
690 $a 0708
690 $a 0391
690 $a 0643
690 $a 0646
690 $a 0558
690 $a 0343
690 $a 0631
710 2 $a University of Southern California. $b Broadcast Journalism. $3 1017640
773 0 $t Masters Abstracts International $g 51-03(E).
790 $a 0208
791 $a M.A.
792 $a 2012
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1529052