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Establishing credibility online thro...

VanBogart, Shauna M.

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Establishing credibility online through impression management.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Establishing credibility online through impression management./
Author:	VanBogart, Shauna M.
Description:	46 p.
Notes:	Source: Masters Abstracts International, Volume: 52-05.
Contained By:	Masters Abstracts International52-05(E).
Subject:	Speech Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1552310
ISBN:	9781303717642

Establishing credibility online through impression management.
VanBogart, Shauna M.

Establishing credibility online through impression management. - 46 p.

Source: Masters Abstracts International, Volume: 52-05.

Thesis (M.A.)--Gonzaga University, 2014.

This project sought to understand how individuals establish credibility online through impression management strategies. Applying Goffman's (1959) impression management theory, the literature review highlighted four leading self-presentation tactics that bolster credibility effectively on the Internet: structure and aesthetics of personal websites, publication of content that is consistent, insightful and authentic, the use of self disclosure, and verification of expertise through testimonials and references. These four self-presentation strategies were applied to analyze eight entrepreneurs who have successfully built a credible presence online. These case studies were further developed through the design of online course that teaches entrepreneurs how to use impression management effectively online.

ISBN: 9781303717642Subjects--Topical Terms:

1017408
Speech Communication.

Establishing credibility online through impression management.
LDR:01661nam a2200289 4500 001 1963175
005 20140929140117.5
008 150210s2014 ||||||||||||||||| ||eng d
020 $a 9781303717642
035 $a (MiAaPQ)AAI1552310
035 $a AAI1552310
040 $a MiAaPQ $c MiAaPQ
100 1 $a VanBogart, Shauna M. $3 2099362
245 1 0 $a Establishing credibility online through impression management.
300 $a 46 p.
500 $a Source: Masters Abstracts International, Volume: 52-05.
500 $a Adviser: Carolyn Cunningham.
502 $a Thesis (M.A.)--Gonzaga University, 2014.
520 $a This project sought to understand how individuals establish credibility online through impression management strategies. Applying Goffman's (1959) impression management theory, the literature review highlighted four leading self-presentation tactics that bolster credibility effectively on the Internet: structure and aesthetics of personal websites, publication of content that is consistent, insightful and authentic, the use of self disclosure, and verification of expertise through testimonials and references. These four self-presentation strategies were applied to analyze eight entrepreneurs who have successfully built a credible presence online. These case studies were further developed through the design of online course that teaches entrepreneurs how to use impression management effectively online.
590 $a School code: 0736.
650 4 $a Speech Communication. $3 1017408
650 4 $a Business Administration, Entrepreneurship. $3 1026793
650 4 $a Web Studies. $3 1026830
690 $a 0459
690 $a 0429
690 $a 0646
710 2 $a Gonzaga University. $b Communication and Leadership. $3 1673318
773 0 $t Masters Abstracts International $g 52-05(E).
790 $a 0736
791 $a M.A.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1552310