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Athletic Administrators' Preferred C...

Connole, Ian J.

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Athletic Administrators' Preferred Characteristics of Sport Psychology Positions in NCAA Athletics: A Consumer Market Analysis.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Athletic Administrators' Preferred Characteristics of Sport Psychology Positions in NCAA Athletics: A Consumer Market Analysis./
Author:	Connole, Ian J.
Description:	128 p.
Notes:	Source: Dissertation Abstracts International, Volume: 75-03(E), Section: B.
Contained By:	Dissertation Abstracts International75-03B(E).
Subject:	Health Sciences, Recreation. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3576316
ISBN:	9781303560538

Athletic Administrators' Preferred Characteristics of Sport Psychology Positions in NCAA Athletics: A Consumer Market Analysis.
Connole, Ian J.

Athletic Administrators' Preferred Characteristics of Sport Psychology Positions in NCAA Athletics: A Consumer Market Analysis. - 128 p.

Source: Dissertation Abstracts International, Volume: 75-03(E), Section: B.

Thesis (Ph.D.)--West Virginia University, 2013.

This study utilized a consumer marketing approach to investigate the National Collegiate Athletic Association (NCAA) market for sport psychology positions. Athletic administrators' preferences for sport psychology positions were compared based on time commitment, affiliation, payment, services, and clients. Results indicated that services and affiliation were the most important characteristics. Specifically, athletic administrators found positions that were designed for part-time athletic department employees, providing both mental health and performance focused services, paid via annual salary, and working with athletes, teams, and athletics staff members as the most attractive positions; a market simulation suggested over twothirds of the sample would interested in hiring a sport psychology professional in this position. Furthermore, there were athletic administrators that were interested in all combination of the potential position characteristics. Implications suggest that the field of sport psychology continue to support multiple niches to most appropriately meet the perceived needs of NCAA athletic administrators.

ISBN: 9781303560538Subjects--Topical Terms:

1018003
Health Sciences, Recreation.

Athletic Administrators' Preferred Characteristics of Sport Psychology Positions in NCAA Athletics: A Consumer Market Analysis.
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020 $a 9781303560538
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100 1 $a Connole, Ian J. $3 2098584
245 1 0 $a Athletic Administrators' Preferred Characteristics of Sport Psychology Positions in NCAA Athletics: A Consumer Market Analysis.
300 $a 128 p.
500 $a Source: Dissertation Abstracts International, Volume: 75-03(E), Section: B.
500 $a Adviser: Vanessa Shannon.
502 $a Thesis (Ph.D.)--West Virginia University, 2013.
520 $a This study utilized a consumer marketing approach to investigate the National Collegiate Athletic Association (NCAA) market for sport psychology positions. Athletic administrators' preferences for sport psychology positions were compared based on time commitment, affiliation, payment, services, and clients. Results indicated that services and affiliation were the most important characteristics. Specifically, athletic administrators found positions that were designed for part-time athletic department employees, providing both mental health and performance focused services, paid via annual salary, and working with athletes, teams, and athletics staff members as the most attractive positions; a market simulation suggested over twothirds of the sample would interested in hiring a sport psychology professional in this position. Furthermore, there were athletic administrators that were interested in all combination of the potential position characteristics. Implications suggest that the field of sport psychology continue to support multiple niches to most appropriately meet the perceived needs of NCAA athletic administrators.
590 $a School code: 0256.
650 4 $a Health Sciences, Recreation. $3 1018003
650 4 $a Psychology, Physiological. $3 1017869
650 4 $a Business Administration, Sports Management. $3 1669318
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690 $a 0430
710 2 $a West Virginia University. $3 1017532
773 0 $t Dissertation Abstracts International $g 75-03B(E).
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792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3576316