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Heritage business: A qualitative ana...

Bennett, Kevin W.

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Heritage business: A qualitative analysis of the endorsed businesses and artisans of the Bear River Heritage Area.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Heritage business: A qualitative analysis of the endorsed businesses and artisans of the Bear River Heritage Area./
Author:	Bennett, Kevin W.
Description:	137 p.
Notes:	Source: Masters Abstracts International, Volume: 52-03.
Contained By:	Masters Abstracts International52-03(E).
Subject:	Cultural Resources Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1546998
ISBN:	9781303477171

Heritage business: A qualitative analysis of the endorsed businesses and artisans of the Bear River Heritage Area.
Bennett, Kevin W.

Heritage business: A qualitative analysis of the endorsed businesses and artisans of the Bear River Heritage Area. - 137 p.

Source: Masters Abstracts International, Volume: 52-03.

Thesis (M.S.)--Utah State University, 2013.

Heritage areas have become an increasingly popular way to promote heritage preservation, economic development, and tourism. In addition to encompassing heritage sites, culture, and events, many heritage areas are affiliated with privately owned businesses and artisans who are connected to the region's heritage through their products or services. These so-called heritage businesses enliven the region's cultural heritage offerings while striving to make a profit or keep a heritage art alive.

ISBN: 9781303477171Subjects--Topical Terms:

1672692
Cultural Resources Management.

Heritage business: A qualitative analysis of the endorsed businesses and artisans of the Bear River Heritage Area.
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020 $a 9781303477171
035 $a (MiAaPQ)AAI1546998
035 $a AAI1546998
040 $a MiAaPQ $c MiAaPQ
100 1 $a Bennett, Kevin W. $3 2097440
245 1 0 $a Heritage business: A qualitative analysis of the endorsed businesses and artisans of the Bear River Heritage Area.
300 $a 137 p.
500 $a Source: Masters Abstracts International, Volume: 52-03.
500 $a Adviser: Steven W. Burr.
502 $a Thesis (M.S.)--Utah State University, 2013.
520 $a Heritage areas have become an increasingly popular way to promote heritage preservation, economic development, and tourism. In addition to encompassing heritage sites, culture, and events, many heritage areas are affiliated with privately owned businesses and artisans who are connected to the region's heritage through their products or services. These so-called heritage businesses enliven the region's cultural heritage offerings while striving to make a profit or keep a heritage art alive.
520 $a This qualitative study examined the heritage businesses and artisans of the Bear River Heritage Area, located in the Bear River watershed of northern Utah and southern Idaho. These businesses have been endorsed by the Bear River Heritage Area Council and are officially affiliated with the heritage area. Consequently, these businesses are promoted in the heritage area's tourist pamphlets, itineraries, and guidebooks. This study gathered demographic data about the businesses, and investigated the presence and types of benefits the businesses perceived as coming from their affiliation, the relationship between the endorsed businesses and the heritage area, the effectiveness of the heritage area's advertising efforts, and the willingness by the heritage businesses and artisans to pay membership fees to the heritage area in the future.
520 $a It was found that both sides reported themselves to be receiving many types of benefits from their affiliation. However, the benefits of the heritage area endorsement are perceived to be relatively insignificant by many business owners. A weaker than expected relationship exists between the endorsed businesses and the heritage area, characterized by limited interaction, knowledge of each other, and low costs/benefits for both sides. An exchange relationship could not be characterized to exist between the heritage area and the businesses due to the overall weakness of the relationship. The heritage area's advertising has been reported by a majority of the businesses to be ineffective. The endorsed businesses' view of the Bear River Heritage Area as an organization could generally be characterized into two categories: an organization promoting a worthwhile cause or an advertising venue. It was found that many businesses would pay a yearly endorsement fee, especially if the returns were higher.
590 $a School code: 0241.
650 4 $a Cultural Resources Management. $3 1672692
650 4 $a Recreation. $3 535376
650 4 $a Regional Studies. $3 1672379
690 $a 0436
690 $a 0814
690 $a 0604
710 2 $a Utah State University. $b Environment and Society. $3 1036082
773 0 $t Masters Abstracts International $g 52-03(E).
790 $a 0241
791 $a M.S.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1546998