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A comparative study of Chinese consu...

Gao, Wenjing.

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A comparative study of Chinese consumers' perceptions of Chinese and American branded hotels.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A comparative study of Chinese consumers' perceptions of Chinese and American branded hotels./
Author:	Gao, Wenjing.
Description:	125 p.
Notes:	Source: Masters Abstracts International, Volume: 51-05.
Contained By:	Masters Abstracts International51-05(E).
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1535013
ISBN:	9781267980052

A comparative study of Chinese consumers' perceptions of Chinese and American branded hotels.
Gao, Wenjing.

A comparative study of Chinese consumers' perceptions of Chinese and American branded hotels. - 125 p.

Source: Masters Abstracts International, Volume: 51-05.

Thesis (M.S.)--Purdue University, 2012.

In recent years, China's prosperous economy and large consumer market have attracted investment from Chinese and American hotel companies. During this time Chinese consumers have become increasingly sophisticated in their expectations of hotel services and interested in sharing their experiences and opinions on Internet. The present study explores Chinese consumers' different perceptions between Chinese and American branded hotels, by examining 200 online consumer reviews pertaining to 20 four-star and higher level Chinese and American branded hotels in Shanghai and Beijing. All data is analyzed by qualitative content analysis method for comprehensive interpretation of Chinese consumers' perceptions. Online feedback behaviors of Chinese consumers and differences between hotels in Shanghai and Beijing are discussed as well. Suggestions for Chinese and International hotel companies are proposed.

ISBN: 9781267980052Subjects--Topical Terms:

1017573
Business Administration, Marketing.

A comparative study of Chinese consumers' perceptions of Chinese and American branded hotels.
LDR:01802nam a2200301 4500 001 1961494
005 20140714102103.5
008 150210s2012 ||||||||||||||||| ||eng d
020 $a 9781267980052
035 $a (MiAaPQ)AAI1535013
035 $a AAI1535013
040 $a MiAaPQ $c MiAaPQ
100 1 $a Gao, Wenjing. $3 2097393
245 1 2 $a A comparative study of Chinese consumers' perceptions of Chinese and American branded hotels.
300 $a 125 p.
500 $a Source: Masters Abstracts International, Volume: 51-05.
500 $a Adviser: Jonathon Day.
502 $a Thesis (M.S.)--Purdue University, 2012.
520 $a In recent years, China's prosperous economy and large consumer market have attracted investment from Chinese and American hotel companies. During this time Chinese consumers have become increasingly sophisticated in their expectations of hotel services and interested in sharing their experiences and opinions on Internet. The present study explores Chinese consumers' different perceptions between Chinese and American branded hotels, by examining 200 online consumer reviews pertaining to 20 four-star and higher level Chinese and American branded hotels in Shanghai and Beijing. All data is analyzed by qualitative content analysis method for comprehensive interpretation of Chinese consumers' perceptions. Online feedback behaviors of Chinese consumers and differences between hotels in Shanghai and Beijing are discussed as well. Suggestions for Chinese and International hotel companies are proposed.
590 $a School code: 0183.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Sociology, Theory and Methods. $3 626625
650 4 $a Information Science. $3 1017528
650 4 $a Recreation. $3 535376
690 $a 0338
690 $a 0344
690 $a 0723
690 $a 0814
710 2 $a Purdue University. $b Hospitality and Tourism Management. $3 1030755
773 0 $t Masters Abstracts International $g 51-05(E).
790 $a 0183
791 $a M.S.
792 $a 2012
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1535013