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The influence of desire for control ...

Inter, Frederick J.

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The influence of desire for control on internet purchasing selection.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The influence of desire for control on internet purchasing selection./
Author:	Inter, Frederick J.
Description:	110 p.
Notes:	Source: Dissertation Abstracts International, Volume: 74-12(E), Section: A.
Contained By:	Dissertation Abstracts International74-12A(E).
Subject:	Recreation. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3593100
ISBN:	9781303353451

The influence of desire for control on internet purchasing selection.
Inter, Frederick J.

The influence of desire for control on internet purchasing selection. - 110 p.

Source: Dissertation Abstracts International, Volume: 74-12(E), Section: A.

Thesis (Ph.D.)--The University of Utah, 2013.

Since individuals began utilizing the Internet to purchase travel, travel agencies have suffered financially and in many cases went out of business. It has been suggested that Internet technology has contributed to the demise of these agencies. Travel agencies may have been unprepared for technological growth or failed to complete the necessary research; regardless, it is evident that travel agencies are confused about what Internet travel purchasers expect when a travel purchase is made.

ISBN: 9781303353451Subjects--Topical Terms:

535376
Recreation.

The influence of desire for control on internet purchasing selection.
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020 $a 9781303353451
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100 1 $a Inter, Frederick J. $3 2095878
245 1 4 $a The influence of desire for control on internet purchasing selection.
300 $a 110 p.
500 $a Source: Dissertation Abstracts International, Volume: 74-12(E), Section: A.
500 $a Adviser: Linda S. Ralston.
502 $a Thesis (Ph.D.)--The University of Utah, 2013.
520 $a Since individuals began utilizing the Internet to purchase travel, travel agencies have suffered financially and in many cases went out of business. It has been suggested that Internet technology has contributed to the demise of these agencies. Travel agencies may have been unprepared for technological growth or failed to complete the necessary research; regardless, it is evident that travel agencies are confused about what Internet travel purchasers expect when a travel purchase is made.
520 $a Utilizing desire for control theory, individual control characteristics were measured and examined in Internet travel purchasers. The instrument for the study employed several combinations of measurement to assist in predicting a person's probable Internet purchasing method and its relationship to desire for control: (a) 17 questions regarding demographics and purchasing behaviors, and (b) 20 questions regarding desire for control.
520 $a Questionnaire invitations were distributed to 1,034 current email-address holders from a local Internet travel company/agency. Four hundred individuals responded to the questionnaire, resulting in a 38.6% response rate. The demographic portion of the questionnaire revealed that a majority of participants were female (57.1%), had completed a college education (55.6%), and earned $30,000 or more annually (83.7%). When making a travel-purchase selection over the Internet, 77.8% of the participants felt that price was extremely important to very important, participants indicated that the amount of control over the actual purchasing decision was extremely important to very important (78.8%). Logistic regression was utilized to determine a predictive set of variables to predict the respondents' preferred method of purchasing travel over the Internet, but the predictive set of variables never developed from the identified list.
520 $a The study failed to support the research hypothesis and indicated that desire for control was not a significant variable in determining Internet purchasing decisions. Therefore, travel agency marketers need not focus on one's desire for control in developing websites for travel purchasing. Further research may shed more light on Internet travel-purchase decision making and assist travel agencies in their quest to further develop needed Internet services for their clients and hopefully maintain their place within the travel marketplace.
590 $a School code: 0240.
650 4 $a Recreation. $3 535376
650 4 $a Web Studies. $3 1026830
650 4 $a Business Administration, General. $3 1017457
690 $a 0814
690 $a 0646
690 $a 0310
710 2 $a The University of Utah. $b Parks, Recreation and Tourism. $3 1678466
773 0 $t Dissertation Abstracts International $g 74-12A(E).
790 $a 0240
791 $a Ph.D.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3593100