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Effects of white space on consumer p...

Loh, Sin Lee.

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Effects of white space on consumer perceptions of value in e-commerce.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Effects of white space on consumer perceptions of value in e-commerce./
Author:	Loh, Sin Lee.
Description:	70 p.
Notes:	Source: Masters Abstracts International, Volume: 52-03.
Contained By:	Masters Abstracts International52-03(E).
Subject:	Economics, Commerce-Business. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1547105
ISBN:	9781303479588

Effects of white space on consumer perceptions of value in e-commerce.
Loh, Sin Lee.

Effects of white space on consumer perceptions of value in e-commerce. - 70 p.

Source: Masters Abstracts International, Volume: 52-03.

Thesis (M.S.)--San Jose State University, 2013.

As e-commerce becomes an increasingly large industry, questions remain about how the isolated effects of design elements on websites influence consumer perceptions and purchasing behavior. This study used a quantitative approach to measuring the effect of a ubiquitous element of design, white space, on the perception of the monetary value of individual items. White space is a key component of design and website usability, yet it has been shown to be related to the perception of luxury. Little is known about the direct relationship between manipulation of white space and the outcomes on consumer perceptions of value in an e-commerce context. This study found no significant difference between two levels of total white space area (large vs. small) measured by participants' perceived cost of items (chairs). In contrast, while holding total white space constant, the effect of white space distance between images was significant for males but not for females. Additionally, no significant relationship between gender and frequency of online shopping behavior was found, chi2(1) = 3.19, p = .07, &phis; = .17. Gender and amount of time spent per month online were significantly related, chi 2(1) = 6.21, p = .013, &phis; = .24.

ISBN: 9781303479588Subjects--Topical Terms:

626649
Economics, Commerce-Business.

Effects of white space on consumer perceptions of value in e-commerce.
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245 1 0 $a Effects of white space on consumer perceptions of value in e-commerce.
300 $a 70 p.
500 $a Source: Masters Abstracts International, Volume: 52-03.
500 $a Adviser: Sean Laraway.
502 $a Thesis (M.S.)--San Jose State University, 2013.
520 $a As e-commerce becomes an increasingly large industry, questions remain about how the isolated effects of design elements on websites influence consumer perceptions and purchasing behavior. This study used a quantitative approach to measuring the effect of a ubiquitous element of design, white space, on the perception of the monetary value of individual items. White space is a key component of design and website usability, yet it has been shown to be related to the perception of luxury. Little is known about the direct relationship between manipulation of white space and the outcomes on consumer perceptions of value in an e-commerce context. This study found no significant difference between two levels of total white space area (large vs. small) measured by participants' perceived cost of items (chairs). In contrast, while holding total white space constant, the effect of white space distance between images was significant for males but not for females. Additionally, no significant relationship between gender and frequency of online shopping behavior was found, chi2(1) = 3.19, p = .07, &phis; = .17. Gender and amount of time spent per month online were significantly related, chi 2(1) = 6.21, p = .013, &phis; = .24.
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650 4 $a Design and Decorative Arts. $3 1024640
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