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Pins, portals and purchases: Examini...

Kharitonova, Olga.

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Pins, portals and purchases: Examining the potential for credibility carryover effects on Pinterest.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Pins, portals and purchases: Examining the potential for credibility carryover effects on Pinterest./
Author:	Kharitonova, Olga.
Description:	126 p.
Notes:	Source: Masters Abstracts International, Volume: 52-03.
Contained By:	Masters Abstracts International52-03(E).
Subject:	Web Studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1546832
ISBN:	9781303471414

Pins, portals and purchases: Examining the potential for credibility carryover effects on Pinterest.
Kharitonova, Olga.

Pins, portals and purchases: Examining the potential for credibility carryover effects on Pinterest. - 126 p.

Source: Masters Abstracts International, Volume: 52-03.

Thesis (M.A.)--University of Colorado at Boulder, 2013.

In 2012, America's third-largest social network was still entirely a startup. As one of the fastest-growing major websites in history, Pinterest.com has quickly established itself among the ranks of Facebook, Twitter and other social media behemoths. Pinterest's placement alongside increasingly visual web design and increasing e-commerce activity supports the possibility that emotion-laden visual stimuli may be one of the driving forces behind e-commerce through channels of visual persuasion, as proposed by Barry's Perception Theory. Research regarding the highly visual nature of credibility judgments supports this, showing that credibility assessments influence e-commerce spending. Through its extraordinary success, Pinterest posits itself as more than a case of a startup with good taste and good timing. Rather, it serves as a case study for why visual literacy (or visual intelligence) is becoming more important than ever in light of the increasingly visual (and emotionally influential) web.

ISBN: 9781303471414Subjects--Topical Terms:

1026830
Web Studies.

Pins, portals and purchases: Examining the potential for credibility carryover effects on Pinterest.
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100 1 $a Kharitonova, Olga. $3 2095797
245 1 0 $a Pins, portals and purchases: Examining the potential for credibility carryover effects on Pinterest.
300 $a 126 p.
500 $a Source: Masters Abstracts International, Volume: 52-03.
500 $a Adviser: Michael Tracey.
502 $a Thesis (M.A.)--University of Colorado at Boulder, 2013.
520 $a In 2012, America's third-largest social network was still entirely a startup. As one of the fastest-growing major websites in history, Pinterest.com has quickly established itself among the ranks of Facebook, Twitter and other social media behemoths. Pinterest's placement alongside increasingly visual web design and increasing e-commerce activity supports the possibility that emotion-laden visual stimuli may be one of the driving forces behind e-commerce through channels of visual persuasion, as proposed by Barry's Perception Theory. Research regarding the highly visual nature of credibility judgments supports this, showing that credibility assessments influence e-commerce spending. Through its extraordinary success, Pinterest posits itself as more than a case of a startup with good taste and good timing. Rather, it serves as a case study for why visual literacy (or visual intelligence) is becoming more important than ever in light of the increasingly visual (and emotionally influential) web.
590 $a School code: 0051.
650 4 $a Web Studies. $3 1026830
650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a Multimedia Communications. $3 1057801
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