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Visual images and the rhetoric of en...

Syfert, Collin Jacob.

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Visual images and the rhetoric of environmental advocacy.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Visual images and the rhetoric of environmental advocacy./
Author:	Syfert, Collin Jacob.
Description:	80 p.
Notes:	Source: Masters Abstracts International, Volume: 51-05.
Contained By:	Masters Abstracts International51-05(E).
Subject:	Speech Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1535968
ISBN:	9781303032547

Visual images and the rhetoric of environmental advocacy.
Syfert, Collin Jacob.

Visual images and the rhetoric of environmental advocacy. - 80 p.

Source: Masters Abstracts International, Volume: 51-05.

Thesis (M.A.)--University of Rhode Island, 2013.

This analysis investigates the visually-oriented staged acts of protest employed by the environmental organization Greenpeace in their international campaigning to stop climate change. This research supports the notion that these demonstrations draw attention to climate change while having the rhetorical capacity to challenge dominant cultural values that have enabled climate changing human activities to continue despite an increasing frequency of natural and manmade disasters.

ISBN: 9781303032547Subjects--Topical Terms:

1017408
Speech Communication.

Visual images and the rhetoric of environmental advocacy.
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020 $a 9781303032547
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100 1 $a Syfert, Collin Jacob. $3 2094531
245 1 0 $a Visual images and the rhetoric of environmental advocacy.
300 $a 80 p.
500 $a Source: Masters Abstracts International, Volume: 51-05.
500 $a Adviser: Adam Roth.
502 $a Thesis (M.A.)--University of Rhode Island, 2013.
520 $a This analysis investigates the visually-oriented staged acts of protest employed by the environmental organization Greenpeace in their international campaigning to stop climate change. This research supports the notion that these demonstrations draw attention to climate change while having the rhetorical capacity to challenge dominant cultural values that have enabled climate changing human activities to continue despite an increasing frequency of natural and manmade disasters.
520 $a This critical textual analysis focuses on eight images taken from four separate Greenpeace climate change campaigns from 2007 to the present. These images were selected because they are reproduced by multiple news agencies, are the most visually striking, and most clearly challenge dominant discourses of industrialism, nature, and progress. The image sets were analyzed using Kevin DeLuca's image event, a theory which posits that some visual demonstrations are designed to attract mass media attention in order to advocate a larger audience. Kenneth Burke's paired concepts of identification and disidentification were also used to describe the power of images to reveal hegemonic value systems, separate their audience from these systems, and highlight alternative perspectives. After examining all of the selected photographs, conclusions indicated that Greenpeace does construct their demonstrations to attract media attention. They also rely on their visual rhetoric to have persuasive capabilities that exceed the group's ability to influence public and political spheres using more traditional advocacy methods. It was also found that appealing to human interest is a warrant used by Greenpeace to champion climate change response in addition to revealing the limit of a discourse, the logic of which DeLuca solely accounts for this persuasive effect. The expansion of the electronic public-sphere and values of industrialism suggest that the rhetorical capabilities of image events to give ideological critique and reshape public consciousness function in other Westernized countries and perhaps with greater effect.
590 $a School code: 0186.
650 4 $a Speech Communication. $3 1017408
650 4 $a Environmental Studies. $3 1669635
650 4 $a Language, Rhetoric and Composition. $3 1019205
690 $a 0459
690 $a 0477
690 $a 0681
710 2 $a University of Rhode Island. $b Communication Studies. $3 2094532
773 0 $t Masters Abstracts International $g 51-05(E).
790 $a 0186
791 $a M.A.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1535968