東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

How Do They Think Differently?: A So...

Wan, Anan.

Linked to FindBook

Google Book

Amazon

博客來

How Do They Think Differently?: A Social Media Advertising Attitude Survey on Chinese Students in China and Chinese Students in America.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	How Do They Think Differently?: A Social Media Advertising Attitude Survey on Chinese Students in China and Chinese Students in America./
Author:	Wan, Anan.
Description:	69 p.
Notes:	Source: Masters Abstracts International, Volume: 52-01.
Contained By:	Masters Abstracts International52-01(E).
Subject:	Web Studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1523585
ISBN:	9781303252198

How Do They Think Differently?: A Social Media Advertising Attitude Survey on Chinese Students in China and Chinese Students in America.
Wan, Anan.

How Do They Think Differently?: A Social Media Advertising Attitude Survey on Chinese Students in China and Chinese Students in America. - 69 p.

Source: Masters Abstracts International, Volume: 52-01.

Thesis (M.S.)--West Virginia University, 2013.

This study explored whether Chinese students in both China and in America had different attitudes toward social media advertising, and how their attitudes are different, through a survey of Chinese students in these two countries. The survey determined how they used social media, whether the different social media networks in the two countries affected their social media use, and what their attitudes are about social media advertising in terms of sources, content, and level of trustworthiness. It also tested the relationship between the students' the social media diet (amount, frequency, and duration) and attitude toward social media advertising.

ISBN: 9781303252198Subjects--Topical Terms:

1026830
Web Studies.

How Do They Think Differently?: A Social Media Advertising Attitude Survey on Chinese Students in China and Chinese Students in America.
LDR:01581nam a2200289 4500 001 1959151
005 20140512082403.5
008 150210s2013 ||||||||||||||||| ||eng d
020 $a 9781303252198
035 $a (MiAaPQ)AAI1523585
035 $a AAI1523585
040 $a MiAaPQ $c MiAaPQ
100 1 $a Wan, Anan. $3 2094488
245 1 0 $a How Do They Think Differently?: A Social Media Advertising Attitude Survey on Chinese Students in China and Chinese Students in America.
300 $a 69 p.
500 $a Source: Masters Abstracts International, Volume: 52-01.
500 $a Adviser: Rita F. Colistra.
502 $a Thesis (M.S.)--West Virginia University, 2013.
520 $a This study explored whether Chinese students in both China and in America had different attitudes toward social media advertising, and how their attitudes are different, through a survey of Chinese students in these two countries. The survey determined how they used social media, whether the different social media networks in the two countries affected their social media use, and what their attitudes are about social media advertising in terms of sources, content, and level of trustworthiness. It also tested the relationship between the students' the social media diet (amount, frequency, and duration) and attitude toward social media advertising.
590 $a School code: 0256.
650 4 $a Web Studies. $3 1026830
650 4 $a Journalism. $3 576107
650 4 $a Speech Communication. $3 1017408
690 $a 0646
690 $a 0391
690 $a 0459
710 2 $a West Virginia University. $b Journalism. $3 2094489
773 0 $t Masters Abstracts International $g 52-01(E).
790 $a 0256
791 $a M.S.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1523585