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Book typography and the challenge to...

Brideau, Katherine C.

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Book typography and the challenge to linear thought.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Book typography and the challenge to linear thought./
Author:	Brideau, Katherine C.
Description:	274 p.
Notes:	Source: Dissertation Abstracts International, Volume: 74-10(E), Section: A.
Contained By:	Dissertation Abstracts International74-10A(E).
Subject:	Design and Decorative Arts. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3567237
ISBN:	9781303189821

Book typography and the challenge to linear thought.
Brideau, Katherine C.

Book typography and the challenge to linear thought. - 274 p.

Source: Dissertation Abstracts International, Volume: 74-10(E), Section: A.

Thesis (Ph.D.)--New York University, 2013.

This is a shape-based study of typography as a medium. The analysis herein focuses on the structure, and to a lesser extent the infrastructure, of one of our most omnipresent yet overlooked media. Typographical shapes have been neglected by works in media studies that address "print media" and the threat of "digital media," and also by design fields that study the semiotic, socio-historical, or classificatory sides of typography. In contrast, I maintain that it is shape that most notably set the typographical medium apart from handwriting, and also that that which is essential to typography is its visuality, not the linguistic function to which it is often put. The motivation for this project is epistemological. Media philosopher Vilem Flusser argues that when we lack immediate access to an object, knowing that object requires we learn to read media. Building on his work, this project assumes an epistemological necessity to study the media we use to record, store, and communicate ideas. It explores how the structure of typography influences the structures of our daily thought. However, typography makes this structural analysis challenging, because of an inherent tension between typography's visuality and function--when we read type we most often fail to see type. In both practice and study, we ignore the visual thing before us, and instead look through typography at its linguistic, social, and symbolic functions. Both critiquing and bracketing these traditional function-focused studies of typography, this dissertation uses Flusser's concept of the techno-image and the model of the diagram, to propose a shape-based analysis of this medium. It identifies a series of features that come to the fore when one studies typography as shape, and it sketches out a diagrammatic analysis of eighteen characterforms. The new typographical system proposed here highlights typography's technologies and its non-linear, quantized structure; and through the diagram it promotes typography as a functional visualization in which function no longer obscures visuality. This project presents an understanding of typography that better reflects its many details, an approach to media that stresses structure and infrastructure, and contributes to the study of visualization's role in knowledge production.

ISBN: 9781303189821Subjects--Topical Terms:

1024640
Design and Decorative Arts.

Book typography and the challenge to linear thought.
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100 1 $a Brideau, Katherine C. $3 2093390
245 1 0 $a Book typography and the challenge to linear thought.
300 $a 274 p.
500 $a Source: Dissertation Abstracts International, Volume: 74-10(E), Section: A.
500 $a Adviser: Alexander R. Galloway.
502 $a Thesis (Ph.D.)--New York University, 2013.
520 $a This is a shape-based study of typography as a medium. The analysis herein focuses on the structure, and to a lesser extent the infrastructure, of one of our most omnipresent yet overlooked media. Typographical shapes have been neglected by works in media studies that address "print media" and the threat of "digital media," and also by design fields that study the semiotic, socio-historical, or classificatory sides of typography. In contrast, I maintain that it is shape that most notably set the typographical medium apart from handwriting, and also that that which is essential to typography is its visuality, not the linguistic function to which it is often put. The motivation for this project is epistemological. Media philosopher Vilem Flusser argues that when we lack immediate access to an object, knowing that object requires we learn to read media. Building on his work, this project assumes an epistemological necessity to study the media we use to record, store, and communicate ideas. It explores how the structure of typography influences the structures of our daily thought. However, typography makes this structural analysis challenging, because of an inherent tension between typography's visuality and function--when we read type we most often fail to see type. In both practice and study, we ignore the visual thing before us, and instead look through typography at its linguistic, social, and symbolic functions. Both critiquing and bracketing these traditional function-focused studies of typography, this dissertation uses Flusser's concept of the techno-image and the model of the diagram, to propose a shape-based analysis of this medium. It identifies a series of features that come to the fore when one studies typography as shape, and it sketches out a diagrammatic analysis of eighteen characterforms. The new typographical system proposed here highlights typography's technologies and its non-linear, quantized structure; and through the diagram it promotes typography as a functional visualization in which function no longer obscures visuality. This project presents an understanding of typography that better reflects its many details, an approach to media that stresses structure and infrastructure, and contributes to the study of visualization's role in knowledge production.
590 $a School code: 0146.
650 4 $a Design and Decorative Arts. $3 1024640
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710 2 $a New York University. $b Media, Culture, and Communication. $3 1677519
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793 $a English
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