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American fast food as culture and po...

Alexander, Roman.

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American fast food as culture and politics: The introduction of Pepsi and McDonald's into the USSR.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	American fast food as culture and politics: The introduction of Pepsi and McDonald's into the USSR./
Author:	Alexander, Roman.
Description:	88 p.
Notes:	Source: Masters Abstracts International, Volume: 52-01.
Contained By:	Masters Abstracts International52-01(E).
Subject:	History, Russian and Soviet. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1542677
ISBN:	9781303281129

American fast food as culture and politics: The introduction of Pepsi and McDonald's into the USSR.
Alexander, Roman.

American fast food as culture and politics: The introduction of Pepsi and McDonald's into the USSR. - 88 p.

Source: Masters Abstracts International, Volume: 52-01.

Thesis (M.A.)--University of Oregon, 2013.

This thesis explores how and why two capitalistic American corporations were granted access to the Soviet Union's internal market. For decades communist leadership railed against what they termed "cheap bourgeois consumption," yet in 1972 Pepsi-Cola became the first officially sanctioned American consumer product in the USSR. Eighteen years later, McDonald's would become the first American restaurant to open in the Soviet Union. Both companies became deeply involved in Cold War politics and diplomacy, with high-ranking officials from both sides taking part in the negotiations to bring these companies into the country. These two case studies shed light on a seldom-covered aspect of American-Soviet economic relations and cultural exchange.

ISBN: 9781303281129Subjects--Topical Terms:

1032239
History, Russian and Soviet.

American fast food as culture and politics: The introduction of Pepsi and McDonald's into the USSR.
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008 150210s2013 ||||||||||||||||| ||eng d
020 $a 9781303281129
035 $a (MiAaPQ)AAI1542677
035 $a AAI1542677
040 $a MiAaPQ $c MiAaPQ
100 1 $a Alexander, Roman. $3 2093331
245 1 0 $a American fast food as culture and politics: The introduction of Pepsi and McDonald's into the USSR.
300 $a 88 p.
500 $a Source: Masters Abstracts International, Volume: 52-01.
500 $a Adviser: Julie Hessler.
502 $a Thesis (M.A.)--University of Oregon, 2013.
520 $a This thesis explores how and why two capitalistic American corporations were granted access to the Soviet Union's internal market. For decades communist leadership railed against what they termed "cheap bourgeois consumption," yet in 1972 Pepsi-Cola became the first officially sanctioned American consumer product in the USSR. Eighteen years later, McDonald's would become the first American restaurant to open in the Soviet Union. Both companies became deeply involved in Cold War politics and diplomacy, with high-ranking officials from both sides taking part in the negotiations to bring these companies into the country. These two case studies shed light on a seldom-covered aspect of American-Soviet economic relations and cultural exchange.
590 $a School code: 0171.
650 4 $a History, Russian and Soviet. $3 1032239
650 4 $a Agriculture, Food Science and Technology. $3 1017813
650 4 $a Political Science, General. $3 1017391
650 4 $a Anthropology, Cultural. $3 735016
690 $a 0724
690 $a 0359
690 $a 0615
690 $a 0326
710 2 $a University of Oregon. $b History. $3 2093332
773 0 $t Masters Abstracts International $g 52-01(E).
790 $a 0171
791 $a M.A.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1542677