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For-profit Galleries Learning from N...

Tubbs, Alexa J.

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For-profit Galleries Learning from Non-profit Museums: New Strategies for the Commercial Gallery.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	For-profit Galleries Learning from Non-profit Museums: New Strategies for the Commercial Gallery./
Author:	Tubbs, Alexa J.
Description:	64 p.
Notes:	Source: Masters Abstracts International, Volume: 52-01.
Contained By:	Masters Abstracts International52-01(E).
Subject:	Business Administration, Arts Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1540869
ISBN:	9781303216060

For-profit Galleries Learning from Non-profit Museums: New Strategies for the Commercial Gallery.
Tubbs, Alexa J.

For-profit Galleries Learning from Non-profit Museums: New Strategies for the Commercial Gallery. - 64 p.

Source: Masters Abstracts International, Volume: 52-01.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2013.

The objective of this thesis is to examine the nature of commercial galleries in relation to museums. Upon examination, this study finds that the gallery in comparison to the museum operates in an informal nature. Therefore, this study places the museum as a role model to the gallery. A foundation of museum operations is presented, specifically addressing their approach to audience and revenue. This foundation is explored in order to align with gallery operations, posing areas of management where the gallery may learn from the museum. This study culminates in a variety of proposals, recommending the gallery take a self-critical view in their offerings and approach to audience.

ISBN: 9781303216060Subjects--Topical Terms:

1674038
Business Administration, Arts Management.

For-profit Galleries Learning from Non-profit Museums: New Strategies for the Commercial Gallery.
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005 20140412123320.5
008 150210s2013 ||||||||||||||||| ||eng d
020 $a 9781303216060
035 $a (MiAaPQ)AAI1540869
035 $a AAI1540869
040 $a MiAaPQ $c MiAaPQ
100 1 $a Tubbs, Alexa J. $3 2093317
245 1 0 $a For-profit Galleries Learning from Non-profit Museums: New Strategies for the Commercial Gallery.
300 $a 64 p.
500 $a Source: Masters Abstracts International, Volume: 52-01.
500 $a Adviser: Morgan Falconer.
502 $a Thesis (M.A.)--Sotheby's Institute of Art - New York, 2013.
520 $a The objective of this thesis is to examine the nature of commercial galleries in relation to museums. Upon examination, this study finds that the gallery in comparison to the museum operates in an informal nature. Therefore, this study places the museum as a role model to the gallery. A foundation of museum operations is presented, specifically addressing their approach to audience and revenue. This foundation is explored in order to align with gallery operations, posing areas of management where the gallery may learn from the museum. This study culminates in a variety of proposals, recommending the gallery take a self-critical view in their offerings and approach to audience.
590 $a School code: 1588.
650 4 $a Business Administration, Arts Management. $3 1674038
650 4 $a Art Criticism. $3 637082
690 $a 0424
690 $a 0365
710 2 $a Sotheby's Institute of Art - New York. $b Art Business. $3 2093254
773 0 $t Masters Abstracts International $g 52-01(E).
790 $a 1588
791 $a M.A.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1540869