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Telling tourists the "untold stories...

Bindler, Eric.

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Telling tourists the "untold stories": Reggae, stage talk, and cross-cultural touristic communicative competence in the Jamaican hotel industry.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Telling tourists the "untold stories": Reggae, stage talk, and cross-cultural touristic communicative competence in the Jamaican hotel industry./
Author:	Bindler, Eric.
Description:	132 p.
Notes:	Source: Masters Abstracts International, Volume: 51-04.
Contained By:	Masters Abstracts International51-04(E).
Subject:	Music. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1531331
ISBN:	9781267833211

Telling tourists the "untold stories": Reggae, stage talk, and cross-cultural touristic communicative competence in the Jamaican hotel industry.
Bindler, Eric.

Telling tourists the "untold stories": Reggae, stage talk, and cross-cultural touristic communicative competence in the Jamaican hotel industry. - 132 p.

Source: Masters Abstracts International, Volume: 51-04.

Thesis (M.A.)--Indiana University, 2012.

This thesis presents a microethnographic investigation of Peter Lloyd, a Jamaican reggae singer who performs regularly in several of Jamaica's best-known all-inclusive hotels, and of the ways in which he navigates the opportunities and constraints that such performance contexts present him in his efforts to not merely entertain his non-Jamaican tourist audiences, but also educate them about local life, music, and culture. I argue that we cannot fully understand the transformative impact that Peter seeks to achieve unless we take into account not just the songs that he sings, but the didactic speech or "stage talk" that he employs to introduce and explain those songs, as well as the vast array of skills and bodies of knowledge which underlie both the musical and the verbal dimensions of his multifaceted touristic performances. I analyze these skills and bodies of knowledge through the theoretical lens of "competence," combining the insights that scholars from a range of disciplines have offered into three discrete forms of competence---musical, communicative, and cross-cultural/cosmopolitan---to establish an analytical framework which is better-suited to the distinctive "edutainment"-oriented performance style of Peter and others like him. I then conduct in-depth ethnographic examinations of two of Peter's concerts---one touristic, the other not---in order to identify exactly what a performer like Peter feels he needs to do, sing, and say to make his reggae performances meaningful to non-Jamaican tourists specifically, as well as to challenge some of the dominant tourism industry- and mass media-generated stereotypes that are most likely to color the ways in which these tourists approach and evaluate Jamaica, Jamaicans, and Jamaican music and culture. Ultimately, this thesis illustrates that while reggae's subversive, counterhegemonic meanings and associations have largely been ignored or downplayed as the Jamaican tourism industry has embraced the genre as a marketing tool, this process has simultaneously opened up new spaces for creative, agentive, and competent reggae performers like Peter Lloyd to push back against that industry's hegemonic tropes and discourses from deep within the heart of the Jamaican tourist enclave itself.

ISBN: 9781267833211Subjects--Topical Terms:

516178
Music.

Telling tourists the "untold stories": Reggae, stage talk, and cross-cultural touristic communicative competence in the Jamaican hotel industry.
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245 1 0 $a Telling tourists the "untold stories": Reggae, stage talk, and cross-cultural touristic communicative competence in the Jamaican hotel industry.
300 $a 132 p.
500 $a Source: Masters Abstracts International, Volume: 51-04.
500 $a Adviser: Javier F. Leon.
502 $a Thesis (M.A.)--Indiana University, 2012.
520 $a This thesis presents a microethnographic investigation of Peter Lloyd, a Jamaican reggae singer who performs regularly in several of Jamaica's best-known all-inclusive hotels, and of the ways in which he navigates the opportunities and constraints that such performance contexts present him in his efforts to not merely entertain his non-Jamaican tourist audiences, but also educate them about local life, music, and culture. I argue that we cannot fully understand the transformative impact that Peter seeks to achieve unless we take into account not just the songs that he sings, but the didactic speech or "stage talk" that he employs to introduce and explain those songs, as well as the vast array of skills and bodies of knowledge which underlie both the musical and the verbal dimensions of his multifaceted touristic performances. I analyze these skills and bodies of knowledge through the theoretical lens of "competence," combining the insights that scholars from a range of disciplines have offered into three discrete forms of competence---musical, communicative, and cross-cultural/cosmopolitan---to establish an analytical framework which is better-suited to the distinctive "edutainment"-oriented performance style of Peter and others like him. I then conduct in-depth ethnographic examinations of two of Peter's concerts---one touristic, the other not---in order to identify exactly what a performer like Peter feels he needs to do, sing, and say to make his reggae performances meaningful to non-Jamaican tourists specifically, as well as to challenge some of the dominant tourism industry- and mass media-generated stereotypes that are most likely to color the ways in which these tourists approach and evaluate Jamaica, Jamaicans, and Jamaican music and culture. Ultimately, this thesis illustrates that while reggae's subversive, counterhegemonic meanings and associations have largely been ignored or downplayed as the Jamaican tourism industry has embraced the genre as a marketing tool, this process has simultaneously opened up new spaces for creative, agentive, and competent reggae performers like Peter Lloyd to push back against that industry's hegemonic tropes and discourses from deep within the heart of the Jamaican tourist enclave itself.
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