東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Examining the impact of motivation, ...

Maas, Chad William.

Linked to FindBook

Google Book

Amazon

博客來

Examining the impact of motivation, service quality, and value on satisfaction and loyalty among golf tourists to rural areas.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Examining the impact of motivation, service quality, and value on satisfaction and loyalty among golf tourists to rural areas./
Author:	Maas, Chad William.
Description:	182 p.
Notes:	Source: Dissertation Abstracts International, Volume: 74-09(E), Section: A.
Contained By:	Dissertation Abstracts International74-09A(E).
Subject:	Business Administration, Sports Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3569736
ISBN:	9781303072550

Examining the impact of motivation, service quality, and value on satisfaction and loyalty among golf tourists to rural areas.
Maas, Chad William.

Examining the impact of motivation, service quality, and value on satisfaction and loyalty among golf tourists to rural areas. - 182 p.

Source: Dissertation Abstracts International, Volume: 74-09(E), Section: A.

Thesis (Ph.D.)--The University of Southern Mississippi, 2013.

Economic development in rural areas has undergone a fundamental change over the past several years as the dependence on agriculture continues to decline in rural economies and rural areas experience depopulation along with an increase of outmigration of educated youth. As a result, tourism has emerged as an alternative economic revitalization strategy in many rural areas. One strategy rural areas have begun to implement to attract visitors to a region is attempting to entice individuals interested in participating in sport and recreation. Sport tourism is one of the fastest growing segments of the tourism industry as more and more destinations attempt to benefit from hosting sport events and providing sport participation opportunities. Within the sport tourism industry the golf travel market has become an important component of the sport tourism market. The increased popularity of golf has created significant economic, social, and environmental impacts on the local communities. The golf market represents a significant opportunity to grow and maintain visitation to a destination as well as generate substantial revenues. Given golf’s ability to attract higher than average spending visitors and generate revenue within a region, rural destinations should be particularly interested in the golf travel market, as visitor spending can represent a significant economic influx in less populated areas. Previous research indicates that visitor loyalty is vital to the long-term success of a tourism destination. Common variables that have been linked to visitor loyalty include travel motivation, satisfaction, value, and service quality. The purpose of this study was to examine the impact that golf tourists’ travel motives, perceived value, and service quality have on satisfaction and loyalty. Loyalty was measured using repurchase and word of mouth intentions. Participants were 228 golf travelers that purchased a rural golf vacation package in the upper Midwest United States. Results indicated that the travel motives of relaxation, social interaction, and knowledge exploration had a significant influence on visitor satisfaction and loyalty, with relaxation accounting for the most variance. Of the three variables satisfaction, value, and service quality, only satisfaction was found to be a significant predictor of repurchases intentions. All three variables were found to be significant predictors of word of mouth intentions with satisfaction accounting for the most variance. Both value and service quality had a significant impact on satisfaction, with value having the strongest influence. Market segmentation strategies and appropriate resource allocations are discussed, as well as managerial implications.

ISBN: 9781303072550Subjects--Topical Terms:

1669318
Business Administration, Sports Management.

Examining the impact of motivation, service quality, and value on satisfaction and loyalty among golf tourists to rural areas.
LDR:03691nam 2200277 4500 001 1957597
005 20140106101310.5
008 150210s2013 ||||||||||||||||| ||eng d
020 $a 9781303072550
035 $a (UMI)AAI3569736
035 $a AAI3569736
040 $a UMI $c UMI
100 1 $a Maas, Chad William. $3 2092537
245 1 0 $a Examining the impact of motivation, service quality, and value on satisfaction and loyalty among golf tourists to rural areas.
300 $a 182 p.
500 $a Source: Dissertation Abstracts International, Volume: 74-09(E), Section: A.
500 $a Adviser: Daniel Drane.
502 $a Thesis (Ph.D.)--The University of Southern Mississippi, 2013.
520 $a Economic development in rural areas has undergone a fundamental change over the past several years as the dependence on agriculture continues to decline in rural economies and rural areas experience depopulation along with an increase of outmigration of educated youth. As a result, tourism has emerged as an alternative economic revitalization strategy in many rural areas. One strategy rural areas have begun to implement to attract visitors to a region is attempting to entice individuals interested in participating in sport and recreation. Sport tourism is one of the fastest growing segments of the tourism industry as more and more destinations attempt to benefit from hosting sport events and providing sport participation opportunities. Within the sport tourism industry the golf travel market has become an important component of the sport tourism market. The increased popularity of golf has created significant economic, social, and environmental impacts on the local communities. The golf market represents a significant opportunity to grow and maintain visitation to a destination as well as generate substantial revenues. Given golf’s ability to attract higher than average spending visitors and generate revenue within a region, rural destinations should be particularly interested in the golf travel market, as visitor spending can represent a significant economic influx in less populated areas. Previous research indicates that visitor loyalty is vital to the long-term success of a tourism destination. Common variables that have been linked to visitor loyalty include travel motivation, satisfaction, value, and service quality. The purpose of this study was to examine the impact that golf tourists’ travel motives, perceived value, and service quality have on satisfaction and loyalty. Loyalty was measured using repurchase and word of mouth intentions. Participants were 228 golf travelers that purchased a rural golf vacation package in the upper Midwest United States. Results indicated that the travel motives of relaxation, social interaction, and knowledge exploration had a significant influence on visitor satisfaction and loyalty, with relaxation accounting for the most variance. Of the three variables satisfaction, value, and service quality, only satisfaction was found to be a significant predictor of repurchases intentions. All three variables were found to be significant predictors of word of mouth intentions with satisfaction accounting for the most variance. Both value and service quality had a significant impact on satisfaction, with value having the strongest influence. Market segmentation strategies and appropriate resource allocations are discussed, as well as managerial implications.
590 $a School code: 0211.
650 4 $a Business Administration, Sports Management. $3 1669318
650 4 $a Recreation. $3 535376
690 $a 0430
690 $a 0814
710 2 $a The University of Southern Mississippi. $3 1018511
773 0 $t Dissertation Abstracts International $g 74-09A(E).
790 1 0 $a Drane, Daniel, $e advisor
790 $a 0211
791 $a Ph.D.
792 $a 2013
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3569736