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An Audio-Visual Ethnographic Case St...

Mitchell, A. Chase.

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An Audio-Visual Ethnographic Case Study of International, Rural, Nonprofit Public Relations Geared Towards Sustainable Development.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	An Audio-Visual Ethnographic Case Study of International, Rural, Nonprofit Public Relations Geared Towards Sustainable Development./
Author:	Mitchell, A. Chase.
Description:	125 p.
Notes:	Source: Masters Abstracts International, Volume: 50-06, page: 3509.
Contained By:	Masters Abstracts International50-06.
Subject:	Area Planning and Development. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1513996
ISBN:	9781267381330

An Audio-Visual Ethnographic Case Study of International, Rural, Nonprofit Public Relations Geared Towards Sustainable Development.
Mitchell, A. Chase.

An Audio-Visual Ethnographic Case Study of International, Rural, Nonprofit Public Relations Geared Towards Sustainable Development. - 125 p.

Source: Masters Abstracts International, Volume: 50-06, page: 3509.

Thesis (M.A.)--East Tennessee State University, 2012.

This paper analyzes nonprofit public relations and its relationship to development communication. It evaluates previous attempts to integrate the two fields for development purposes. The author then offers an alternative approach, a so-called public relations for community development (PRCD) model.

ISBN: 9781267381330Subjects--Topical Terms:

1671542
Area Planning and Development.

An Audio-Visual Ethnographic Case Study of International, Rural, Nonprofit Public Relations Geared Towards Sustainable Development.
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020 $a 9781267381330
035 $a (UMI)AAI1513996
035 $a AAI1513996
040 $a UMI $c UMI
100 1 $a Mitchell, A. Chase. $3 2091862
245 1 3 $a An Audio-Visual Ethnographic Case Study of International, Rural, Nonprofit Public Relations Geared Towards Sustainable Development.
300 $a 125 p.
500 $a Source: Masters Abstracts International, Volume: 50-06, page: 3509.
500 $a Adviser: Shara Lange.
502 $a Thesis (M.A.)--East Tennessee State University, 2012.
520 $a This paper analyzes nonprofit public relations and its relationship to development communication. It evaluates previous attempts to integrate the two fields for development purposes. The author then offers an alternative approach, a so-called public relations for community development (PRCD) model.
520 $a The PRCD model is then tested in the form of a case study—including digitally recorded video interviews and observation—on Warm Heart Worldwide, Inc. (WHW), an American-founded and operated nongovernment organization (NGO) in Phrao District, northern Thailand. The study aims to identify which elements of the PRCD approach WHW adheres to, and perceived efficacy of community development as a result.
520 $a The data suggest that although WHW does maintain an underlying PRCD philosophy, it does not implement public relations practice as outlined in PRCD. In addition to the paper, the audio-visual data have resulted in a video titled Public Relations for Community Development: Warm Heart Foundation in rural northern Thailand.
590 $a School code: 0069.
650 4 $a Area Planning and Development. $3 1671542
650 4 $a Cultural Resources Management. $3 1672692
650 4 $a Speech Communication. $3 1017408
690 $a 0341
690 $a 0436
690 $a 0459
710 2 $a East Tennessee State University. $3 1017802
773 0 $t Masters Abstracts International $g 50-06.
790 1 0 $a Lange, Shara, $e advisor
790 $a 0069
791 $a M.A.
792 $a 2012
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1513996