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Visual communication theory and rese...

Fahmy, Shahira, (1970-)

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Visual communication theory and research : = a mass communication perspective /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Visual communication theory and research :/ by Shahira Fahmy, Mary Angela Bock, and Wayne Wanta.
Reminder of title:	a mass communication perspective /
Author:	Fahmy, Shahira,
other author:	Bock, Mary Angela.
Description:	1 online resource.
[NT 15003449]:	Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
Subject:	Visual communication - Research. -
Online resource:	http://link.springer.com/10.1057/9781137362155
ISBN:	1137362154 (electronic bk.)

Visual communication theory and research : = a mass communication perspective /
Fahmy, Shahira,1970-

Visual communication theory and research :a mass communication perspective /by Shahira Fahmy, Mary Angela Bock, and Wayne Wanta. - 1 online resource.

Includes bibliographical references and index.

Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.

In today's multimedia environment, visuals are essential and expected parts of storytelling. While images may not be everything, they are a fundamental part of almost everything that goes on in the mass media. However, the visual communication research field is fragmented into several sub-areas, making study difficult. This book rectifies this issue by compiling research across different areas. Looking at topics such as the effects of viewing violence on television and analyses of the depictions of minority groups in newspaper photographs, Fahmy, Bock, and Wanta note trends across studies, tie together research across disciplines, and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

ISBN: 1137362154 (electronic bk.)

Source: 683882Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

724711
Visual communication
--Research.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: P93.5 / .F35 2014

Dewey Class. No.: 302.2/072

Visual communication theory and research : = a mass communication perspective /
LDR:02543cmm a2200349Ki 4500 001 1950698
003 OCoLC
005 20140910115819.0
006 m o d
007 cr cnu---unuuu
008 231227s2014 nyu ob 001 0 eng d
020 $a 1137362154 (electronic bk.)
020 $a 9781137362155 (electronic bk.)
035 $a (OCoLC)879473804
035 $a ocn879473804
035 $a 1950698
037 $a 683882 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $e rda $e pn $c UKPGM $d OCLCO
049 $a TEFA
050 4 $a P93.5 $b .F35 2014
082 0 4 $a 302.2/072 $2 23
100 1 $a Fahmy, Shahira, $d 1970- $3 2078650
245 1 0 $a Visual communication theory and research : $b a mass communication perspective / $c by Shahira Fahmy, Mary Angela Bock, and Wayne Wanta.
264 1 $a New York, NY : $b Palgrave Macmillan, $c 2014.
300 $a 1 online resource.
336 $a text $2 rdacontent
337 $a unmediated $2 rdamedia
338 $a volume $2 rdacarrier
504 $a Includes bibliographical references and index.
505 0 $a Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
520 $a In today's multimedia environment, visuals are essential and expected parts of storytelling. While images may not be everything, they are a fundamental part of almost everything that goes on in the mass media. However, the visual communication research field is fragmented into several sub-areas, making study difficult. This book rectifies this issue by compiling research across different areas. Looking at topics such as the effects of viewing violence on television and analyses of the depictions of minority groups in newspaper photographs, Fahmy, Bock, and Wanta note trends across studies, tie together research across disciplines, and discuss the challenges of conducting analysis of images across print, broadcast, and online media.
588 $a Description based on print version record.
650 0 $a Visual communication $x Research. $3 724711
650 0 $a Visual communication. $3 537612
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Bock, Mary Angela. $3 1037089
700 1 $a Wanta, Wayne. $3 1555633
710 2 $a Palgrave Connect (Online service) $3 1081578
776 0 8 $i Print version: $a Fahmy, Shahira, 1970- $t Visual communication theory and research $z 9781137362148 $w (DLC) 2013042165 $w (OCoLC)867851279
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9781137362155