The influence agenda : = a systemati...
Clayton, Mike,

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  • The influence agenda : = a systematic approach to aligning stakeholders in times of change /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: The influence agenda :/ Mike Clayton.
    Reminder of title: a systematic approach to aligning stakeholders in times of change /
    Author: Clayton, Mike,
    Description: 1 online resource.
    [NT 15003449]: 1.The Process is Trivial: The Implementation is Not -- 2.Who are your Stakeholders? -- 3.More than Just Power: Analysing your Stakeholders -- 4.What are you Doing? Crafting your Message -- 5.Gentle Persuasion: Soft Power -- 6.Hidden Persuasion: Behavioural Economics -- 7.A Dozen Reasons why you're Wrong: Handling Resistance -- 8.Your Influence Agenda: Campaign Planning -- 9.Making it Work: Campaign Management -- 10. Closing Words.
    Subject: Organizational change - Management. -
    Online resource: http://link.springer.com/10.1057/9781137355850
    ISBN: 1137355859 (electronic bk.)
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  • 1 records • Pages 1 •
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