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Breaking through : = implementing di...

Vandermerwe, Sandra,

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Breaking through : = implementing disruptive customer centricity /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Breaking through :/ Sandra Vandermerwe.
Reminder of title:	implementing disruptive customer centricity /
Author:	Vandermerwe, Sandra,
Description:	1 online resource (xvii, 292 pages) :illustrations (black and white).
[NT 15003449]:	Introduction -- PART I: FIRST PHASE: THE AWAKENING -- Breakthrough 1: Create Strategic Discomfort and Excitement -- Breakthrough 2: Reframe New Beliefs -- PART II: SECOND PHASE: THE DISCOVERY -- Breakthrough 3: Articulate the 'Market Space' -- Breakthrough 4: Identify the Value Opportunities -- PART III: THIRD PHASE: THE STORY -- Breakthrough 5: Build a Compelling Case -- Breakthrough 6: Size the Prize -- -- PART IV: FOURTH PHASE: THE ENGAGEMENT -- Breakthrough 7: Model the Concept -- Breakthrough 8: Get People Working Together -- PART V: FIFTH PHASE: THE REWARD -- Breakthrough 9: Reach Critical Mass -- Breakthrough 10: Gather and Sustain Momentum.
Subject:	Customer relations. -
Online resource:	http://link.springer.com/10.1057/9781137395511
ISBN:	1137395516 (electronic bk.)

Breaking through : = implementing disruptive customer centricity /
Vandermerwe, Sandra,

Breaking through :implementing disruptive customer centricity /Sandra Vandermerwe. - Second edition. - 1 online resource (xvii, 292 pages) :illustrations (black and white).

Includes bibliographical references and index.

Introduction -- PART I: FIRST PHASE: THE AWAKENING -- Breakthrough 1: Create Strategic Discomfort and Excitement -- Breakthrough 2: Reframe New Beliefs -- PART II: SECOND PHASE: THE DISCOVERY -- Breakthrough 3: Articulate the 'Market Space' -- Breakthrough 4: Identify the Value Opportunities -- PART III: THIRD PHASE: THE STORY -- Breakthrough 5: Build a Compelling Case -- Breakthrough 6: Size the Prize -- -- PART IV: FOURTH PHASE: THE ENGAGEMENT -- Breakthrough 7: Model the Concept -- Breakthrough 8: Get People Working Together -- PART V: FIFTH PHASE: THE REWARD -- Breakthrough 9: Reach Critical Mass -- Breakthrough 10: Gather and Sustain Momentum.

Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings. With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe. Easy to read, in-depth and full of practical advice, this is the essential step-by-step guide to implementing customer centricity to endure in the long-term.

ISBN: 1137395516 (electronic bk.)

Source: 746554Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

578582
Customer relations.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.5

Dewey Class. No.: 658.812

Breaking through : = implementing disruptive customer centricity /
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020 $a 1137395516 (electronic bk.)
020 $a 9781137395511 (electronic bk.)
029 1 $a NZ1 $b 15569803
035 $a (OCoLC)879364594
035 $a ocn879364594
035 $a 1950680
037 $a 746554 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $e rda $e pn $c UKPGM $d CDX $d IDEBK $d OCLCO $d OCLCF
049 $a TEFA
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082 0 4 $a 658.812 $2 23
100 1 $a Vandermerwe, Sandra, $e author. $3 3649039
245 1 0 $a Breaking through : $b implementing disruptive customer centricity / $c Sandra Vandermerwe.
250 $a Second edition.
264 1 $a Basingstoke, Hampshire : $b Palgrave Macmillan, $c 2014.
300 $a 1 online resource (xvii, 292 pages) : $b illustrations (black and white).
336 $a still image $2 rdacontent
336 $a text $2 rdacontent
337 $a unmediated $2 rdamedia
338 $a volume $2 rdacarrier
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- PART I: FIRST PHASE: THE AWAKENING -- Breakthrough 1: Create Strategic Discomfort and Excitement -- Breakthrough 2: Reframe New Beliefs -- PART II: SECOND PHASE: THE DISCOVERY -- Breakthrough 3: Articulate the 'Market Space' -- Breakthrough 4: Identify the Value Opportunities -- PART III: THIRD PHASE: THE STORY -- Breakthrough 5: Build a Compelling Case -- Breakthrough 6: Size the Prize -- -- PART IV: FOURTH PHASE: THE ENGAGEMENT -- Breakthrough 7: Model the Concept -- Breakthrough 8: Get People Working Together -- PART V: FIFTH PHASE: THE REWARD -- Breakthrough 9: Reach Critical Mass -- Breakthrough 10: Gather and Sustain Momentum.
520 $a Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings. With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe. Easy to read, in-depth and full of practical advice, this is the essential step-by-step guide to implementing customer centricity to endure in the long-term.
588 $a Description based on print version record.
650 0 $a Customer relations. $3 578582
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
776 0 8 $i Print version: $a Vandermerwe, Sandra, author. $t Breaking through. $b 2nd edition $z 9781137395498 $w (OCoLC)868079650
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9781137395511