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The postcolonial cultural industry :...

Ponzanesi, Sandra, (1967-)

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The postcolonial cultural industry : = icons, markets, mythologies /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The postcolonial cultural industry :/ Sandra Ponzanesi.
Reminder of title:	icons, markets, mythologies /
Author:	Ponzanesi, Sandra,
Description:	1 online resource.
[NT 15003449]:	1. The Postcolonial Cultural Industry: Notes on Theory and Practice -- 2. Literary Prizes and the Award Industry -- 3. Boutique Postcolonialism: Cultural Value and the Canon -- 4. Advertising the Margins: Translation and Minority Cultures -- 5. The Adaptation Industry. The Cultural Economy of Postcolonial Film Adaptations -- 6. Postcolonial Chick Lit: Postfeminism or Consumerism?.
Subject:	Postcolonialism and the arts. -
Online resource:	http://link.springer.com/10.1057/9781137272591
ISBN:	1137272597 (electronic bk.)

The postcolonial cultural industry : = icons, markets, mythologies /
Ponzanesi, Sandra,1967-

The postcolonial cultural industry :icons, markets, mythologies /Sandra Ponzanesi. - 1 online resource.

Includes bibliographical references.

1. The Postcolonial Cultural Industry: Notes on Theory and Practice -- 2. Literary Prizes and the Award Industry -- 3. Boutique Postcolonialism: Cultural Value and the Canon -- 4. Advertising the Margins: Translation and Minority Cultures -- 5. The Adaptation Industry. The Cultural Economy of Postcolonial Film Adaptations -- 6. Postcolonial Chick Lit: Postfeminism or Consumerism?.

"The Postcolonial Cultural Industry" makes a much needed intervention into the field of postcolonial studies by unpacking its relation to the cultural industry. It analyses cultural productions not as aesthetic objects, or as pure disposable commodities, but as 'practices' that engage the local and the global in specific ways. Starting from Theodor Adorno and Max Horkheimer's critical notion of the cultural industry, the book moves toward a more contemporary understanding of the cultural industry as a site of co-production, co-shaping and conflict between producers and consumers, marketing experts, readers and audiences, in order to arrive at a more dynamic and paradoxical take on the cultural industry as a cultural field, imbibed concomitantly by economic, political and aesthetic motifs. It explores how institutions such as literary prizes have influenced the level of production, consumption and distribution of postcolonial texts, how the adaptation industry has contributed to the economy of prestige and how ethnic feminist bestsellers convey new issues around postfeminism and the rearticulation of race, ethnicity, class and neo-liberal capitalism in local and transnational contexts. -- By connecting cultural analysis to marketing strategies and theories of globalization this book offers an invaluable contribution to the field of postcolonial studies, film studies, migration studies, gender studies, cultural studies and critical theory, among others.

ISBN: 1137272597 (electronic bk.)

Source: 632465Palgrave Macmillanhttp://www.palgraveconnect.com

Nat. Bib. Agency Control No.: 016727947UkSubjects--Topical Terms:

975802
Postcolonialism and the arts.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: PN56.P555 / P66 2014

Dewey Class. No.: 809/.93358

The postcolonial cultural industry : = icons, markets, mythologies /
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016 7 $a 016727947 $2 Uk
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020 $a 9781137272591 (electronic bk.)
035 $a (OCoLC)879283742
035 $a ocn879283742
035 $a 1950669
037 $a 632465 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $e rda $e pn $c UKPGM $d UKMGB $d IDEBK $d YDXCP $d OCLCO $d OCLCF
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050 4 $a PN56.P555 $b P66 2014
082 0 4 $a 809/.93358 $2 23
100 1 $a Ponzanesi, Sandra, $d 1967- $e author. $3 3649024
245 1 4 $a The postcolonial cultural industry : $b icons, markets, mythologies / $c Sandra Ponzanesi.
264 1 $a [Basingstoke] : $b Palgrave Macmillan, $c 2014.
300 $a 1 online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
504 $a Includes bibliographical references.
505 0 $a 1. The Postcolonial Cultural Industry: Notes on Theory and Practice -- 2. Literary Prizes and the Award Industry -- 3. Boutique Postcolonialism: Cultural Value and the Canon -- 4. Advertising the Margins: Translation and Minority Cultures -- 5. The Adaptation Industry. The Cultural Economy of Postcolonial Film Adaptations -- 6. Postcolonial Chick Lit: Postfeminism or Consumerism?.
520 $a "The Postcolonial Cultural Industry" makes a much needed intervention into the field of postcolonial studies by unpacking its relation to the cultural industry. It analyses cultural productions not as aesthetic objects, or as pure disposable commodities, but as 'practices' that engage the local and the global in specific ways. Starting from Theodor Adorno and Max Horkheimer's critical notion of the cultural industry, the book moves toward a more contemporary understanding of the cultural industry as a site of co-production, co-shaping and conflict between producers and consumers, marketing experts, readers and audiences, in order to arrive at a more dynamic and paradoxical take on the cultural industry as a cultural field, imbibed concomitantly by economic, political and aesthetic motifs. It explores how institutions such as literary prizes have influenced the level of production, consumption and distribution of postcolonial texts, how the adaptation industry has contributed to the economy of prestige and how ethnic feminist bestsellers convey new issues around postfeminism and the rearticulation of race, ethnicity, class and neo-liberal capitalism in local and transnational contexts. -- By connecting cultural analysis to marketing strategies and theories of globalization this book offers an invaluable contribution to the field of postcolonial studies, film studies, migration studies, gender studies, cultural studies and critical theory, among others.
588 $a Description based on print version record.
650 0 $a Postcolonialism and the arts. $3 975802
650 0 $a Postcolonialism in literature. $3 580349
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9781137272591