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Behavioral pricing, online marketing...

Viglia, Giampaolo,

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Behavioral pricing, online marketing behavior, and analytics /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Behavioral pricing, online marketing behavior, and analytics // Giampaolo Viglia.
Author:	Viglia, Giampaolo,
Description:	1 online resource.
[NT 15003449]:	1. Definition of Online Marketing -- 2. Online Marketing Communication Channels -- 3. Online Marketing Metrics and Analytics -- 4. Online Pricing -- 5. A Peculiar Type of Revenue Management: Overbooking -- 6. Case Study: Applications on the Hotel Industry.
Subject:	Internet marketing. -
Online resource:	http://link.springer.com/10.1057/9781137413260
ISBN:	1137413263 (electronic bk.)

Behavioral pricing, online marketing behavior, and analytics /
Viglia, Giampaolo,

Behavioral pricing, online marketing behavior, and analytics /Giampaolo Viglia. - 1 online resource.

1. Definition of Online Marketing -- 2. Online Marketing Communication Channels -- 3. Online Marketing Metrics and Analytics -- 4. Online Pricing -- 5. A Peculiar Type of Revenue Management: Overbooking -- 6. Case Study: Applications on the Hotel Industry.

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. "Behavioral Pricing, Online Marketing Behavior, and Analytics" covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.

ISBN: 1137413263 (electronic bk.)

Source: 754719Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

570186
Internet marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.8

Behavioral pricing, online marketing behavior, and analytics /
LDR:02131cmm a2200325Ki 4500 001 1950622
003 OCoLC
005 20140910115815.0
006 m o d
007 cr cnu---unuuu
008 231227s2014 enk o 000 0 eng d
020 $a 1137413263 (electronic bk.)
020 $a 9781137413260 (electronic bk.)
035 $a (OCoLC)876583365
035 $a ocn876583365
035 $a 1950622
037 $a 754719 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $e rda $e pn $c UKPGM $d OCLCF
049 $a TEFA
050 4 $a HF5415.1265
082 0 4 $a 658.8 $2 23
100 1 $a Viglia, Giampaolo, $e author. $3 3648965
245 1 0 $a Behavioral pricing, online marketing behavior, and analytics / $c Giampaolo Viglia.
264 1 $a [Basingstoke] : $b Palgrave Pivot, $c 2014.
300 $a 1 online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
505 0 $a 1. Definition of Online Marketing -- 2. Online Marketing Communication Channels -- 3. Online Marketing Metrics and Analytics -- 4. Online Pricing -- 5. A Peculiar Type of Revenue Management: Overbooking -- 6. Case Study: Applications on the Hotel Industry.
520 $a Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. "Behavioral Pricing, Online Marketing Behavior, and Analytics" covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.
588 $a Description based on publisher supplied information; title not viewed.
650 0 $a Internet marketing. $3 570186
650 0 $a Marketing $x Management. $3 559161
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9781137413260