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Asian perspectives on the development of public relations : = other voices /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Asian perspectives on the development of public relations :/ edited by Tom Watson.
Reminder of title:	other voices /
other author:	Watson, Tom,
Description:	1 online resource.
[NT 15003449]:	Introduction; Tom Watson -- 1. Australia and New Zealand; Mark Sheehan (Australia); Chris Galloway (New Zealand) -- 2. China; Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen -- 3. India; John V. Vil'Anilam -- 4. Indonesia; Gregoria Arum Yudarwati -- 5. Japan; Koichi Yamamura, Seiya Ikari and Takashi Kenmochi -- 6. Malaysia; Zeti Azreen Ahmad -- 7. Philippines; Marianne D. Sison and Zeny Sarabia-Panol -- 8. Singapore; May O. Lwin and Augustine Pang -- 9. Taiwan; Yi-Chen Wu and Ying-Ju Lai -- 10. Thailand; Napawan Tantivejakul -- 11. Vietnam; Loan T.H. Van.
Subject:	Advertising - Asia. -
Subject:	Asia. -
Online resource:	http://link.springer.com/10.1057/9781137398154
ISBN:	1137398159 (electronic bk.)

Asian perspectives on the development of public relations : = other voices /
Asian perspectives on the development of public relations :other voices /edited by Tom Watson. - 1 online resource.

Introduction; Tom Watson -- 1. Australia and New Zealand; Mark Sheehan (Australia); Chris Galloway (New Zealand) -- 2. China; Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen -- 3. India; John V. Vil'Anilam -- 4. Indonesia; Gregoria Arum Yudarwati -- 5. Japan; Koichi Yamamura, Seiya Ikari and Takashi Kenmochi -- 6. Malaysia; Zeti Azreen Ahmad -- 7. Philippines; Marianne D. Sison and Zeny Sarabia-Panol -- 8. Singapore; May O. Lwin and Augustine Pang -- 9. Taiwan; Yi-Chen Wu and Ying-Ju Lai -- 10. Thailand; Napawan Tantivejakul -- 11. Vietnam; Loan T.H. Van.

The history of public relations has long been presented in a corporatist Anglo-American framework. "The National Perspectives on the Development of Public Relations: Other Voices" series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. "The National Perspectives on the Development of Public Relations: Other Voice" series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches.

ISBN: 1137398159 (electronic bk.)

Source: 748414Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

2078472
Advertising
--Asia.Subjects--Geographical Terms:

548256
Asia.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD59.6.A78

Dewey Class. No.: 659.2095

Asian perspectives on the development of public relations : = other voices /
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245 0 0 $a Asian perspectives on the development of public relations : $b other voices / $c edited by Tom Watson.
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300 $a 1 online resource.
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505 0 $a Introduction; Tom Watson -- 1. Australia and New Zealand; Mark Sheehan (Australia); Chris Galloway (New Zealand) -- 2. China; Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen -- 3. India; John V. Vil'Anilam -- 4. Indonesia; Gregoria Arum Yudarwati -- 5. Japan; Koichi Yamamura, Seiya Ikari and Takashi Kenmochi -- 6. Malaysia; Zeti Azreen Ahmad -- 7. Philippines; Marianne D. Sison and Zeny Sarabia-Panol -- 8. Singapore; May O. Lwin and Augustine Pang -- 9. Taiwan; Yi-Chen Wu and Ying-Ju Lai -- 10. Thailand; Napawan Tantivejakul -- 11. Vietnam; Loan T.H. Van.
520 $a The history of public relations has long been presented in a corporatist Anglo-American framework. "The National Perspectives on the Development of Public Relations: Other Voices" series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. "The National Perspectives on the Development of Public Relations: Other Voice" series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches.
588 $a Description based on publisher supplied information; title not viewed.
650 0 $a Advertising $z Asia. $3 2078472
650 0 $a Public relations $z Asia. $3 930949
650 7 $a Advertising. $3 570176
650 7 $a Public relations. $3 542883
651 7 $a Asia. $3 548256
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Watson, Tom, $d 1950- $3 842141
710 2 $a Palgrave Connect (Online service) $3 1081578
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9781137398154