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Marketing in context : = setting the...

Hackley, Christopher E.,

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Marketing in context : = setting the scene /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing in context :/ Chris Hackley.
Reminder of title:	setting the scene /
Author:	Hackley, Christopher E.,
Description:	1 online resource.
[NT 15003449]:	Setting the Marketing Scene -- Marketing as Communication -- Marketing ideology and mass media -- Ideologies of space -- Marketing Ideology and Social Policy -- Consumer Agency and Brand Culture -- Managing Marketing : in Context.
Subject:	Consumer behavior. -
Online resource:	http://link.springer.com/10.1057/9781137297112
ISBN:	1137297115 (electronic bk.)

Marketing in context : = setting the scene /
Hackley, Christopher E.,

Marketing in context :setting the scene /Chris Hackley. - 1 online resource.

Setting the Marketing Scene -- Marketing as Communication -- Marketing ideology and mass media -- Ideologies of space -- Marketing Ideology and Social Policy -- Consumer Agency and Brand Culture -- Managing Marketing : in Context.

Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced. In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.

ISBN: 1137297115 (electronic bk.)

Source: 650785Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

535816
Consumer behavior.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Marketing in context : = setting the scene /
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264 1 $a [Basingstoke] : $b Palgrave Macmillan, $c 2013.
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505 0 $a Setting the Marketing Scene -- Marketing as Communication -- Marketing ideology and mass media -- Ideologies of space -- Marketing Ideology and Social Policy -- Consumer Agency and Brand Culture -- Managing Marketing : in Context.
520 $a Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced. In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.
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650 0 $a Marketing $x Social aspects. $3 648105
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650 7 $a BUSINESS & ECONOMICS / Management Science $2 bisacsh $3 1598988
650 7 $a BUSINESS & ECONOMICS / Management $2 bisacsh $3 1599125
650 7 $a BUSINESS & ECONOMICS / Organizational Behavior $2 bisacsh $3 1599406
650 7 $a Business and Management $2 eflch $3 1977827
650 7 $a Business communication & presentation $2 bicssc $3 1977826
650 7 $a Business strategy $2 bicssc $3 2076334
650 7 $a Sales & marketing $2 bicssc $3 1977825
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856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9781137297112