| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Boomer marketing/ Ian Chaston. |
| Reminder of title: |
selling to a recession resistant market / |
| Author: |
Chaston, Ian. |
| Published: |
London : New York :Routledge, : 2009., |
| Description: |
1 online resource (xii, 265 p.) :ill. |
| [NT 15003449]: |
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'. |
| Subject: |
Market segmentation - United States. - |
| Online resource: |
http://www.tandfebooks.com/isbn/9780203876398Click here to view |
| ISBN: |
9780203876398 (ebook) |