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Internet mercenaries and viral marke...

Wu, Mei, (1954-)

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Internet mercenaries and viral marketing : = the case of Chinese social media /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Internet mercenaries and viral marketing :/ by Mei Wu, Peter Jakubowicz and Chengyu Cao.
Reminder of title:	the case of Chinese social media /
Author:	Wu, Mei,
other author:	Jakubowicz, Peter,
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global, : [2014],
Description:	1 online resource (314 pages) :ill.
[NT 15003449]:	Introduction -- Social media and viral marketing in China -- History of internet mercenaries -- Internet mercenary operation -- Viral messages -- Mainstream media as amplifier -- QQ group as organizational platform -- How to uncover "pushing hand" operations -- Policy concerns of internet mercenaries -- Conclusion.
Subject:	Marketing - Social aspects - China. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4578-3
ISBN:	9781466645790 (ebook)

Internet mercenaries and viral marketing : = the case of Chinese social media /
Wu, Mei,1954-

Internet mercenaries and viral marketing :the case of Chinese social media /by Mei Wu, Peter Jakubowicz and Chengyu Cao. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global,[2014] - 1 online resource (314 pages) :ill.

Includes bibliographical references.

Introduction -- Social media and viral marketing in China -- History of internet mercenaries -- Internet mercenary operation -- Viral messages -- Mainstream media as amplifier -- QQ group as organizational platform -- How to uncover "pushing hand" operations -- Policy concerns of internet mercenaries -- Conclusion.

Restricted to subscribers or individual electronic text purchasers.

"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466645790 (ebook)

LCCN: 2013020606Subjects--Topical Terms:

2074078
Marketing
--Social aspects--China.

LC Class. No.: HF5415.12.C5 / W785 2014e

Dewey Class. No.: 658.8/72

Internet mercenaries and viral marketing : = the case of Chinese social media /
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020 $a 9781466645783 (hbk.)
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035 $a (OCoLC)872694842
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100 1 $a Wu, Mei, $d 1954- $e author. $3 2074075
245 1 0 $a Internet mercenaries and viral marketing : $b the case of Chinese social media / $c by Mei Wu, Peter Jakubowicz and Chengyu Cao.
260 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : $b IGI Global, $c [2014]
300 $a 1 online resource (314 pages) : $b ill.
504 $a Includes bibliographical references.
505 0 $a Introduction -- Social media and viral marketing in China -- History of internet mercenaries -- Internet mercenary operation -- Viral messages -- Mainstream media as amplifier -- QQ group as organizational platform -- How to uncover "pushing hand" operations -- Policy concerns of internet mercenaries -- Conclusion.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Marketing $x Social aspects $z China. $3 2074078
650 0 $a Viral marketing $z China. $3 2074079
650 0 $a Social media $z China. $3 2058325
650 0 $a Internet $z China. $3 740783
650 0 $a Public relations $z China. $3 2074080
700 1 $a Jakubowicz, Peter, $d 1946- $e author. $3 2074076
700 1 $a Cao, Chengyu, $d 1987- $e author. $3 2074077
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4578-3