東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Cases on consumer-centric marketing ...

Jham, Vimi, (1968-)

Linked to FindBook

Google Book

Amazon

博客來

Cases on consumer-centric marketing management /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Cases on consumer-centric marketing management // Vimi Jham and Sandeep Puri, editors.
other author:	Jham, Vimi,
Published:	Hershey, Pennsylvania (701 E. Chocolate Ave., Hershey, PA, 17033) :IGI Global, : [2014],
Description:	1 online resource (316 pages) :ill.
[NT 15003449]:	Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer relationship management / Chandra Shekhar Padhi -- The realization of customer satisfaction with technology integrations / Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn -- Intensive care / Eric Van Genderen -- Always trust the customer: how Zara has revolutionized the fashion industry and become a worldwide leader / Eric Viardot -- Consumer behavior perspective for fairness creams: a case of 'fair & lovely' / Yasser Mahfooz, Faisal Mahfooz -- International branding at Mirza International: dilemma unsolved / Gautam Dutta -- Delhi Bank of India: dilemma of a new bank manager / Sandeep Puri, Jayanthi Ranjan -- Facebook: an application of cloud computing / Lokesh Sharma -- Price effectiveness in hotels: case study comparing strategies adopted by mid-size hotels in New Delhi / Nidhi Chowdhry -- Indian luxury car market changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey / Pradeep Kautish -- Marketing of tobacco products in Australia: dealing with the emerging regulations / Rajeev Sharma -- Concentra BPO: the falling customer satisfaction / Shreya Dhingra -- A case study on customer experiential management at High Five Hotels Pvt. Ltd, Nashik / Sonali Gadekar, Sushil Gadekar -- Case study on customer's ambidextrous nature of trust in internet banking: Australian context / Sujana Adapa, Fredy-Roberto Valenzuela -- Should corporate political lobbying come under scanner by regulatory mechanism?: Vaishnavi corporate communication and 2G spectrum scam / S. Jayachandran -- Tata GoldPlus: adoption of customer oriented strategy for penetrating market opportunity / Salma Ahmed -- When Citi was found sleeping / Suresh Chandra Bihari -- Triumph charter school service provider / Verneshia (Necia) Boone -- Maximizing employee on-boarding: a study in a pharmaceutical company / Shalini Kalia, Neha Mittal, Rohit Arora.
Subject:	Marketing - Management -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4357-4
ISBN:	9781466643581 (ebook)

Cases on consumer-centric marketing management /
Cases on consumer-centric marketing management /Vimi Jham and Sandeep Puri, editors. - Hershey, Pennsylvania (701 E. Chocolate Ave., Hershey, PA, 17033) :IGI Global,[2014] - 1 online resource (316 pages) :ill.

Includes bibliographical references.

Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer relationship management / Chandra Shekhar Padhi -- The realization of customer satisfaction with technology integrations / Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn -- Intensive care / Eric Van Genderen -- Always trust the customer: how Zara has revolutionized the fashion industry and become a worldwide leader / Eric Viardot -- Consumer behavior perspective for fairness creams: a case of 'fair & lovely' / Yasser Mahfooz, Faisal Mahfooz -- International branding at Mirza International: dilemma unsolved / Gautam Dutta -- Delhi Bank of India: dilemma of a new bank manager / Sandeep Puri, Jayanthi Ranjan -- Facebook: an application of cloud computing / Lokesh Sharma -- Price effectiveness in hotels: case study comparing strategies adopted by mid-size hotels in New Delhi / Nidhi Chowdhry -- Indian luxury car market changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey / Pradeep Kautish -- Marketing of tobacco products in Australia: dealing with the emerging regulations / Rajeev Sharma -- Concentra BPO: the falling customer satisfaction / Shreya Dhingra -- A case study on customer experiential management at High Five Hotels Pvt. Ltd, Nashik / Sonali Gadekar, Sushil Gadekar -- Case study on customer's ambidextrous nature of trust in internet banking: Australian context / Sujana Adapa, Fredy-Roberto Valenzuela -- Should corporate political lobbying come under scanner by regulatory mechanism?: Vaishnavi corporate communication and 2G spectrum scam / S. Jayachandran -- Tata GoldPlus: adoption of customer oriented strategy for penetrating market opportunity / Salma Ahmed -- When Citi was found sleeping / Suresh Chandra Bihari -- Triumph charter school service provider / Verneshia (Necia) Boone -- Maximizing employee on-boarding: a study in a pharmaceutical company / Shalini Kalia, Neha Mittal, Rohit Arora.

Restricted to subscribers or individual electronic text purchasers.

"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466643581 (ebook)

LCCN: 2013011319Subjects--Topical Terms:

721495
Marketing
--Management

LC Class. No.: HF5415.13 / .C335 2014e

Dewey Class. No.: 658.8/343

Cases on consumer-centric marketing management /
LDR:03449nmm a2200277 i 4500 001 1948527
005 19991204144235.0
008 141225s2014 paua fob 000 0 eng d
010 $a 2013011319
020 $a 9781466643581 (ebook)
020 $a 9781466643574 (hbk.)
035 $a (CaBNVSL)gtp00556782
035 $a (OCoLC)857447571
035 $a 00000161
040 $a CaBNVSL $b eng $e rda $c CaBNVSL $d CaBNVSL
050 4 $a HF5415.13 $b .C335 2014e
082 0 4 $a 658.8/343 $2 23
245 0 0 $a Cases on consumer-centric marketing management / $c Vimi Jham and Sandeep Puri, editors.
260 $a Hershey, Pennsylvania (701 E. Chocolate Ave., Hershey, PA, 17033) : $b IGI Global, $c [2014]
300 $a 1 online resource (316 pages) : $b ill.
504 $a Includes bibliographical references.
505 0 $a Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer relationship management / Chandra Shekhar Padhi -- The realization of customer satisfaction with technology integrations / Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn -- Intensive care / Eric Van Genderen -- Always trust the customer: how Zara has revolutionized the fashion industry and become a worldwide leader / Eric Viardot -- Consumer behavior perspective for fairness creams: a case of 'fair & lovely' / Yasser Mahfooz, Faisal Mahfooz -- International branding at Mirza International: dilemma unsolved / Gautam Dutta -- Delhi Bank of India: dilemma of a new bank manager / Sandeep Puri, Jayanthi Ranjan -- Facebook: an application of cloud computing / Lokesh Sharma -- Price effectiveness in hotels: case study comparing strategies adopted by mid-size hotels in New Delhi / Nidhi Chowdhry -- Indian luxury car market changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey / Pradeep Kautish -- Marketing of tobacco products in Australia: dealing with the emerging regulations / Rajeev Sharma -- Concentra BPO: the falling customer satisfaction / Shreya Dhingra -- A case study on customer experiential management at High Five Hotels Pvt. Ltd, Nashik / Sonali Gadekar, Sushil Gadekar -- Case study on customer's ambidextrous nature of trust in internet banking: Australian context / Sujana Adapa, Fredy-Roberto Valenzuela -- Should corporate political lobbying come under scanner by regulatory mechanism?: Vaishnavi corporate communication and 2G spectrum scam / S. Jayachandran -- Tata GoldPlus: adoption of customer oriented strategy for penetrating market opportunity / Salma Ahmed -- When Citi was found sleeping / Suresh Chandra Bihari -- Triumph charter school service provider / Verneshia (Necia) Boone -- Maximizing employee on-boarding: a study in a pharmaceutical company / Shalini Kalia, Neha Mittal, Rohit Arora.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Marketing $x Management $3 721495
650 0 $a Customer relations $v Case studies. $3 2073961
650 0 $a Customer services $v Periodicals. $3 1368314
650 0 $a Consumer behavior $v Cross-cultural studies. $3 1309360
700 1 $a Jham, Vimi, $d 1968- $e editor. $3 2073959
700 1 $a Puri, Sandeep, $d 1972- $e editor. $3 2073960
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4357-4