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A concise guide to market research =...

Sarstedt, Marko.

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A concise guide to market research = the process, data, and methods using IBM SPSS statistics /

Record Type:	Electronic resources : Monograph/item
Title/Author:	A concise guide to market research/ by Marko Sarstedt, Erik Mooi.
Reminder of title:	the process, data, and methods using IBM SPSS statistics /
Author:	Sarstedt, Marko.
other author:	Mooi, Erik.
Published:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2014.,
Description:	xxii, 347 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing research. -
Online resource:	http://dx.doi.org/10.1007/978-3-642-53965-7
ISBN:	9783642539657 (electronic bk.)

A concise guide to market research = the process, data, and methods using IBM SPSS statistics /
Sarstedt, Marko.

A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /[electronic resource] :by Marko Sarstedt, Erik Mooi. - 2nd ed. - Berlin, Heidelberg :Springer Berlin Heidelberg :2014. - xxii, 347 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

ISBN: 9783642539657 (electronic bk.)Subjects--Topical Terms:

532352
Marketing research.

Dewey Class. No.: 658.83

A concise guide to market research = the process, data, and methods using IBM SPSS statistics /
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