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Internal brand management in an inte...

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Ravens, Christina.

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Internal brand management in an international context

Record Type:	Electronic resources : Monograph/item
Title/Author:	Internal brand management in an international context/ by Christina Ravens.
Author:	Ravens, Christina.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2014.,
Description:	xxi, 323 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Product management. -
Online resource:	http://dx.doi.org/10.1007/978-3-658-00754-6
ISBN:	9783658007546 (electronic bk.)

Internal brand management in an international context
Ravens, Christina.

Internal brand management in an international context[electronic resource] /by Christina Ravens. - Wiesbaden :Springer Fachmedien Wiesbaden :2014. - xxi, 323 p. :ill., digital ;24 cm. - Innovatives markenmanagement ;Band 47. - Innovatives markenmanagement ;Band 47..

ISBN: 9783658007546 (electronic bk.)Subjects--Topical Terms:

576148
Product management.

Dewey Class. No.: 658.827

Internal brand management in an international context
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008 140915s2014 gw s 0 eng d
020 $a 9783658007546 (electronic bk.)
020 $a 9783658007539 (paper)
035 $a 978-3-658-00754-6
040 $a GP $c GP
041 0 $a eng
082 0 4 $a 658.827 $2 23
090 $a HF5415.15 $b .R254 2014
100 1 $a Ravens, Christina. $3 2055624
245 1 0 $a Internal brand management in an international context $h [electronic resource] / $c by Christina Ravens.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2014.
300 $a xxi, 323 p. : $b ill., digital ; $c 24 cm.
490 1 $a Innovatives markenmanagement ; $v Band 47
650 0 $a Product management. $3 576148
650 0 $a Brand loyalty. $3 754767
650 0 $a Employee loyalty. $3 729883
650 0 $a International business enterprises $x Employees $x Psychology. $3 2055626
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Marketing. $3 536353
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Innovatives markenmanagement ; $v Band 47. $3 2055625
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-00754-6
950 $a Business and Economics (Springer-11643)

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W9241357

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