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User-generated content and its impac...

Dennhardt, Severin.

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User-generated content and its impact on branding = how users and communities create and manage brands in social media /

Record Type:	Electronic resources : Monograph/item
Title/Author:	User-generated content and its impact on branding/ by Severin Dennhardt.
Reminder of title:	how users and communities create and manage brands in social media /
Author:	Dennhardt, Severin.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2014.,
Description:	xiii, 129 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Internet marketing. -
Online resource:	http://dx.doi.org/10.1007/978-3-658-02350-8
ISBN:	9783658023508 (electronic bk.)

User-generated content and its impact on branding = how users and communities create and manage brands in social media /
Dennhardt, Severin.

User-generated content and its impact on brandinghow users and communities create and manage brands in social media /[electronic resource] :by Severin Dennhardt. - Wiesbaden :Springer Fachmedien Wiesbaden :2014. - xiii, 129 p. :ill., digital ;24 cm.

ISBN: 9783658023508 (electronic bk.)Subjects--Topical Terms:

570186
Internet marketing.

Dewey Class. No.: 658.872

User-generated content and its impact on branding = how users and communities create and manage brands in social media /
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