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Retail branding and store loyalty = ...

Berg, Bettina.

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Retail branding and store loyalty = analysis in the context of reciprocity, store accessibility, and retail format /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Retail branding and store loyalty/ by Bettina Berg.
Reminder of title:	analysis in the context of reciprocity, store accessibility, and retail format /
Author:	Berg, Bettina.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2014.,
Description:	xix, 180 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Branding (Marketing) -
Online resource:	http://dx.doi.org/10.1007/978-3-658-01596-1
ISBN:	9783658015961 (electronic bk.)

Retail branding and store loyalty = analysis in the context of reciprocity, store accessibility, and retail format /
Berg, Bettina.

Retail branding and store loyaltyanalysis in the context of reciprocity, store accessibility, and retail format /[electronic resource] :by Bettina Berg. - Wiesbaden :Springer Fachmedien Wiesbaden :2014. - xix, 180 p. :ill., digital ;24 cm. - Handel und internationales marketing / Retailing and international marketing. - Handel und internationales marketing / Retailing and international marketing..

ISBN: 9783658015961 (electronic bk.)Subjects--Topical Terms:

625366
Branding (Marketing)

Dewey Class. No.: 658.8

Retail branding and store loyalty = analysis in the context of reciprocity, store accessibility, and retail format /
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245 1 0 $a Retail branding and store loyalty $h [electronic resource] : $b analysis in the context of reciprocity, store accessibility, and retail format / $c by Bettina Berg.
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300 $a xix, 180 p. : $b ill., digital ; $c 24 cm.
490 1 $a Handel und internationales marketing / Retailing and international marketing
650 0 $a Branding (Marketing) $3 625366
650 0 $a Consumer behavior. $3 535816
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830 0 $a Handel und internationales marketing / Retailing and international marketing. $3 2054972
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950 $a Business and Economics (Springer-11643)